Key responsibilities
As head of product and distribution marketing, collaborate with all stakeholders including within marketing team (and outside) to maximize GTM and reach of initiatives.
Lead all BTL initiatives of the function.
Distribution marketing
Assist in developing and executing the marketing & branding strategy for all channels
Planning, strategizing and ensuring the implementation of the strategies to achieve the channel objectives.
Co-ordinate with distribution function to implement initiatives to support sales
Ensure effective media evaluation & planning to attain maximum ROI
Coordinate with advertising & research agencies to develop suitable trade initiatives
Coordinate with all departments for their requirements.
Internal communication – for channel
Provide marketing support to all internal stakeholders
Manage the calendar on an ongoing basis
Product Launches
SPOC for working with product and training team for new product launch
Create cutting-edge mediums to market recent product launch
Product pitches, sales stories




GTM of product launches
Reinvigorating conversations on existing products
Lead Insurer – Sikkim
Responsible for enabling insurance awareness and penetration in the state by ensuring focused sales support and activation on a monthly basis
CSR/The Human Safety Net
Supporting and creating avenues for increased employee volunteering and fundraising for THSN that aids development of underserved communities and child education
Innovation and AI
Demonstrate use and benefit of AI across workflows
Creative launches/projects – once a quarter
Must possess strong story telling skills
Competition tracking from marketing point of view
Track competition and come up with recommendations basis best practices
Track competition for their distribution and product strategy
Stakeholder Management
Manage the marketing function/team by driving growth and motivation of the team members and understanding individual needs, t

📌 Head – Channel Marketing Mumbai
🏢 Generali Central Life Insurance
📍 Mumbai