Company Description
Honda Motor Co., Ltd., Japan is establishing a new Digital Innovation entity in India to accelerate growth through customer intelligence, digital platforms, connected experiences, and next-generation mobility solutions.
Headquartered in Bengaluru, this organization will combine Honda’s global scale with India’s technology ecosystem to build capabilities that directly influence product strategy, customer growth, and current business creation across India and other high-growth markets.
Role Description
This is a full time hybrid role for a Senior Marketing Manager based in Bengaluru, with the flexibility to work from home as needed. The Senior Marketing Manager will oversee the development and execution of marketing strategies, campaigns, and initiatives to drive brand growth and customer engagement. Key responsibilities include conducting market research, managing digital and traditional marketing channels, collaborating across teams, analyzing campaign performance, and leading strategic marketing efforts to support business goals.
Key Responsibilities




Develop and execute integrated marketing strategies aligned to business growth goals
Lead digital campaigns across paid media, search, social, CRM, partnerships, and owned channels
Drive customer acquisition, lead generation, and lifecycle engagement programs
Build segmentation and personalized campaigns using customer data and insights
Manage brand positioning, messaging, and content strategy for Indian audiences
Track campaign performance, ROI, funnel conversion, and optimization opportunities
Partner with analytics, product, UX, and business teams on go-to-market initiatives
Manage agency partners, vendors, and external marketing ecosystems
Qualifications
Required
9+ years of experience in Marketing, Growth Marketing, Digital Marketing, or Brand Strategy
Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus
Solid experience managing integrat

📌 Senior Digital Marketing Manager Bengaluru (India)
🏢 Honda Digital Innovation, India
📍 India