About the Role
We are looking for an experienced Marketing Lead to own and drive the end-to-end marketing strategy for one of our product. This role will be responsible for developing and executing marketing initiatives that drive brand awareness, demand generation, customer acquisition, adoption, conversion and business growth while leading a team of marketers.
Key Responsibilities:
Own the overall marketing strategy, roadmap, and execution across user acquisition, activation, engagement, retention, and product adoptio
Develop and execute growth initiatives that drive sustainable increases in users, product usage, and revenue
Build scalable acquisition channels across SEO, content, social media, paid marketing, influencer partnerships, communities, affiliates, and emerging platform
Partner closely with Product teams to improve onboarding experiences, user journeys, activation rates, feature adoption, and customer retention
Design and optimize product-led growth (PLG) and virality mechanisms that encourage sharing, referrals, collaboration, and organic user growth.




Lead product positioning, messaging, go-to-market strategy, and launch execution for current products, features, and platform update
Build a solid understanding of customer behavior, market trends, competitor movements, and user needs to inform marketing and product decisions
Use data and experimentation to identify growth prospects and continuously improve conversion rates across the funnel
Drive brand awareness and category leadership through integrated campaigns, thought leadership, PR, media outreach, and strategic partnership
Develop and scale video-first content strategies across You Tube, webinars, social platforms, creator communities, and other high-impact channels
Establish measurement frameworks, growth dashboards, and reporting mechanisms to track performance and marketing ROI
Collaborate with cross-functional teams to align marketing initiatives with company objective

📌 Marketing Lead Bengaluru
🏢 Animaker
📍 Bengaluru