How You'll Help Us Keep Climbing (Overview & Key Responsibilities)

In addition to driving revenue for Delta, the Digital Experience organization is dedicated to creating an optimized and elevated digital travel journey for the customer to differentiate Delta from our competition and foster a deepened and more personalized relationship with us.

The Digital Experience Insights function serves the organization by providing targeted insights to enhance the customer travel journey, spanning from shopping and inspiration, to booking a flight, to pre-flight preparation, to day of travel support, and to encouraging persistent loyalty to the brand. The insights team specifically simplifies information for any audience to understand, effectively tells stories to illustrate how the customer is experiencing our tools throughout the travel journey, and identifies opportunities for the organization to act and improve the customer experience.

Role Description

Delta’s Digital Experience Insights team is seeking a Senior Insights Specialist who is analytical, can clearly communicate, and has strong attention to detail. This role will play a critical part in leading the transition from Adobe Analytics to Adobe Customer Journey Analytics (CJA) and advancing the team’s analytics capabilities.

Key Responsibilities

- Assist the team in their migration from Adobe Analytics to Adobe Customer Journey Analytics (CJA) by ensuring data quality and continuity of reporting
- Partner closely with external consulting teams to transfer knowledge, assume ownership of the implementation, and establish internal best practices
- Design, build, and maintain scalable, cross-functional reporting environments within CJA
- Define and govern key data elements (dimensions, metrics, calculated fields) to ensure consistency, usability, and alignment with business needs
- Develop and maintain clear, structured documentation of data definitions, reporting environments, and usage guidelines
- Enable cross-functional teams by providing self-service resources to improve adoption and effective use of CJA
- Provide direction on new analytics implementations, ensuring tracking designs align with CJA data models, schemas, and governance standards
- Leverage Adobe AI Assistant and agentic capabilities within Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA) to accelerate insights generation, anomaly detection, root cause analysis, and business decision-making.
- Design and implement AI-enabled reporting and analytics workflows that support autonomous insight discovery while maintaining governance, accuracy, and business context.
- Evaluate and integrate emerging Adobe agentic capabilities to improve reporting automation, customer journey analysis, segmentation, attribution, and audience intelligence.
- Develop reusable analytics assets, prompts, and automated workflows that enable self-service insight generation and reduce manual reporting efforts

What You Need To Succeed (Minimum Qualifications)

- Bachelor's degree in Computer Science, Computer Information Systems or BE / B Tech or ME / M Tech,



preferably in a technical or scientific field
- 4-7 years of work experience in Business, Marketing, Operations Research, Finance or Economics required.
- Possessing intellectual curiosity
- High attention to detail, solution-oriented and capable of meeting or exceeding deadlines in a fast-paced environment.
- Experience with Adobe Customer Journey Analytics (CJA)
- Excellent understanding of schema structures, data types, and attribution models
- Excellent presentation/communication/storytelling skills are required
- Embraces diverse people, thinking, and styles
- Experience leveraging AI-enabled capabilities within Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), Adobe Analytics, or related digital analytics platforms.
- Understanding of AI-assisted analytics, natural language querying, insight generation, anomaly detection, and automated reporting concepts.

Behavioral Competencies

- Ability to produce high quality results, work in a collaborative environment by embracing diverse perspectives and with a solution-based approach.
- Adapt communication clearly and concisely based on team dynamics and expresses thoughts & ideas effectively.
- Ability to engage effectively with peers and stakeholders to build trust and reliable working relationships.
- Ability to understand business processes, implement cutting-edge solutions, guide juniors on continuous improvement by constantly updating oneself on current technology & trends.
- Inquisitive to understand customer and business expectations while creating value addition on technical solutions.
- Ability to critically evaluate AI-generated recommendations and balance automation with business judgment and analytical rigor.

What Will Give You a Competitive Edge (Preferred Qualifications)

- Experience with a migration from Adobe Analytics to Adobe Customer Journey Analytics (CJA) is strongly preferred along with AI Assistant capabilities.
- Airline experience is strongly preferred. Prior experience with Delta or other airline or Hospitality data a plus
- Partner with business and technology teams to identify opportunities for AI-powered customer journey optimization using Adobe Experience Platform, Customer Journey Analytics
- Resourceful in finding the data and tools you need to get the job done.
- Not afraid to ask for help when you need it or help teammates when they need a boost.
- Experience implementing GenAI or agentic analytics solutions that automate insight generation, reporting, customer segmentation, or journey optimization.
- Familiarity with large language models (LLMs), conversational analytics, prompt engineering, and AI governance within enterprise analytics ecosystems.

About The Company What started as a humble,



little aerial crop-dusting operation called Huff Daland Dusters in 1924 has now grown into the U.S. global airline leader in safety, innovation, reliability, and customer experience. Headquartered in Atlanta, Georgia, Delta Air Lines is known for its operational excellence and award-winning customer service. Powered by our employees worldwide, Delta has led the airline industry in operational excellence for a decade while maintaining our reputation for award-winning customer service. With our mission of connecting the people and cultures of the globe, Delta strives to foster understanding across a diverse world and serve as a force for social good.

In 2026, Delta Air Lines continued to earn global recognition for its performance, culture and operational excellence. Delta was named to Glassdoor’s 2026 Top 100 Best Places to Work list for the ninth time, standing as the only airline recognized. Delta also secured the 11th spot on Fortune’s World’s Most Admired Companies list, marking its 13th consecutive year earning this distinction.

Delta was also recognized by Cirium as the top on-time airline in North America for the fifth consecutive year, underscoring its unwavering commitment to reliability and customer experience.

About The Delta Technology Hub (DTH), Bangalore The DTH is one of Delta Air Lines' investments in world-class business capabilities and technology aimed at transforming how Delta Air Lines operates and provides world-class travel experiences to its customers through innovation and cutting-edge methodologies. By continuously reimagining processes and driving technology-led transformation, the Delta Technology Hub plays a pivotal role in Scripting The Future Of Aviation. The organization is certified by the Great Place to Work Institute (India).

The Delta Technology

Hub was a finalist for the iVolunteer Awards 2024/2025 in the "Leader in Employee Volunteering" category. This nomination highlights our remarkable volunteering initiatives and the outstanding practices we implement to encourage and support our employee volunteering program.

For more information, please visit www.deltatechhub.com

Why join?

- Technology is a key enabler of the differentiated services that Delta provides. At the DTH, you get the opportunity to work on projects with a significant impact on business outcomes and customer experience.
- Deepen your knowledge by taking part in multifaceted learning and development programs –exposure to extensive internal and partner repositories, institutional affiliations, and industry SIG (Special Interest Groups) partnerships.
- Immerse yourself in an employee-centric culture.
- Develop deep and broad business acumen on airline operations while retaining focus on cutting-edge technology driven solutions.
- Avail a full range of benefits that support you and your family: Medical Insurance, Transportation to and from the DTH office, Complementary Cafeteria Meals, Special Travel opportunities and Travel Privileges, Car Lease Program, Paid time off, Parental Benefits and National Pension Scheme.

📌 Senior Insight Specialist (Bengaluru)
🏢 Delta Technology Hub
📍 Bengaluru