Role Overview & Objectives
Primary Goal: Drive user acquisition (B2 C) and institutional tie-ups (B2 B) to scale the Ed Tech platform's market presence.
Core Responsibilities: Oversee the end-to-end sales cycle, lead product marketing, and expand into current regions.
Target Audience: K-12 schools, universities, corporate clients, or students and parents (for direct-to-consumer models).
Key Responsibilities
Business Development (B2 B/B2 C): Identify and pitch to recent institutional clients (schools, colleges) for software/curriculum adoption.
Marketing Strategy: Collaborate with the marketing and content teams to run targeted digital campaigns, webinars, and lead-generation events.
Team Leadership: Recruit, train, and manage sales representatives, counselors, and marketing executives.
Performance Tracking: Set targets, forecast revenue,



and monitor Key Performance Indicators (KPIs) like lead-to-conversion rates.
Relationship Management: Build long-term relationships with key stakeholders (principals, administrators, educators) to ensure customer retention and referrals.
Requirements & Qualifications
Experience: Typically 3–8 years of experience in a dual sales and marketing role, specifically within the Ed Tech or e-learning sector.
Education: Bachelor's or Master's degree in Business Administration, Marketing, Education, or a related field.
Industry Knowledge: Robust grasp of current e-learning trends, curriculum standards, and the local educational ecosystem.

📌 Senior Marketing Manager Thiruvananthapuram (India)
🏢 S-VYASA Deemed-to-be University Thiruvananthapuram
📍 India