Company: MACIS InfiX India Pvt Ltd

Location: Bengaluru, Karnataka

Experience: 5 Years

Employment Type: Full time

Department: Marketing

About Macis Infix

MACIS InfiX is a creative and technology company delivering end-to-end solutions across Branding, UI/UX Design, Web & Mobile Development, Digital Marketing, Media, Movie Designs, and Events.

Role Overview

We are looking for a Digital Marketing Lead to own and drive all digital marketing efforts — planning and executing campaigns, building brand visibility, and generating qualified leads for the business.

Key Responsibilities

Digital Marketing Strategy & Execution

• Plan and execute digital marketing campaigns across SEO, paid ads (Google/Meta), LinkedIn, and email to generate qualified inbound leads

• Own the social media calendar and content strategy to build brand visibility

• Manage marketing budgets and ad spend across channels

• Coordinate with designers and content creators for campaign assets

• Conduct market research and competitor analysis to inform strategy

Brand & Content

• Drive consistent brand positioning and messaging across digital platforms

• Oversee content creation (website, social, blogs, email) aligned with brand voice

• Plan and support events and brand activation campaigns

Performance & Reporting





• Track and report on key marketing metrics (CTR, CAC, conversion rate, ROAS)

• Use analytics tools to optimize campaigns and improve lead quality

• Present marketing performance and insights to leadership

Collaboration

• Work closely with the Sales team to ensure marketing-generated leads convert effectively

• Coordinate with the Design Studio for creative assets and brand consistency

• Identify partnership and co-marketing opportunities

Required Skills

- 5 years of experience in digital marketing, ideally within a design agency, branding firm, IT services, or creative/professional services environment
- Hands-on expertise with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, SEO tools, and email marketing platforms
- Strong understanding of brand strategy and content marketing
- Experience with analytics tools (Google Analytics, etc.) and performance reporting
- Excellent written communication and presentation skills
- Self-motivated with a startup mindset

Preferred Qualifications

- Bachelor’s degree in Marketing, Mass Communication, or a related field
- Certification in digital marketing (Google, HubSpot, Meta Blueprint, etc.)

- Experience in digital marketing, Branding, Website/App Development, IT Services, Events, or Creative Services

📌 Senior Digital Marketing (Bengaluru)
🏢 Macis InfiX
📍 Bengaluru