Company Description Texila American University Consortium (TAU-C), based in India, is the holding company for a group of international educational institutions, including Texila American University Guyana, Texila American University Zambia, and Texila e-Learning. The consortium delivers a range of academic and professional programs to a diverse body of more than 4,000 students from over 70 countries. TAU-C focuses on high-quality, globally oriented education that prepares learners for careers in healthcare, science, business, and other professional fields.

Team members at TAU-C work in a multi-cultural environment and contribute to the growth of international campuses and online education initiatives.

Role Description This full-time, in office Senior Digital Marketing Manager role is based in Coimbatore and is responsible for leading digital marketing initiatives across the consortium’s institutions and programs. The role involves developing and executing comprehensive digital marketing strategies, including campaigns to build brand awareness and drive student inquiries and applications. Day-to-day tasks include managing social media channels, overseeing performance marketing activities, optimizing lead generation funnels, and monitoring web analytics to improve campaign effectiveness.

The Senior Digital Marketing

Manager will collaborate with academic and admissions teams to align marketing efforts with enrollment goals, supervise external agencies or internal team members, manage budgets, and present regular performance reports to leadership.

Key Responsibility

Digital Marketing Strategies

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Plan and manage integrated campaigns across Search, Display, Social Media, Video, Email,



and Affiliate channels.
- Build brand awareness while driving qualified lead generation and revenue growth.
- Monitor market trends, competitor activities, and emerging digital technologies.

Performance Marketing

- Plan, execute, and optimize campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms.
- Manage campaign budgets and maximize ROI, ROAS, CPL, and CAC.
- Optimize campaigns through keyword research, audience segmentation, bid strategies, and A/B testing.
- Improve conversion rates through landing page optimization and funnel analysis.

SEO & Content Marketing

- Lead organic growth strategies through technical SEO, on-page and off-page optimization.
- Work closely with content and design teams to develop SEO-friendly content.
- Improve website rankings, traffic, and user engagement.

Social Media Marketing

- Develop social media strategies across major platforms.
- Drive audience engagement, community management, and brand positioning.
- Collaborate with creative teams for impactful campaigns.

Analytics & Reporting

- Track campaign performance using Google Analytics (GA4), Google Tag Manager, Search Console, CRM dashboards, and other reporting tools.
- Generate weekly and monthly performance reports.
- Analyze customer journeys and marketing attribution to improve campaign effectiveness.

Team Leadership

- Lead, mentor,



and manage a team of Digital Marketing Executives, SEO Specialists, Designers, and Content Writers.
- Set KPIs and performance goals for the marketing team.
- Conduct regular performance reviews and provide coaching.
- Coordinate with Sales, Admissions, Product, and Management teams to align marketing initiatives with business goals.

Marketing Automation & CRM

- Manage email marketing and automation campaigns.
- Work with CRM platforms such as HubSpot, LeadSquared, Salesforce, or Zoho CRM.
- Improve lead nurturing and customer lifecycle campaigns.

Budget & Vendor Management

- Manage digital marketing budgets efficiently.
- Coordinate with external agencies, media partners, and technology vendors.
- Ensure optimal utilization of marketing resources.

Required Skills

- Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Business Suite
- Email Marketing & Marketing Automation
- Conversion Rate Optimization (CRO)
- CRM Management
- Lead Generation
- Marketing Analytics & Reporting
- Budget Planning & ROI Optimization
- Excellent Leadership and Team Management Skills
- Strong Communication and Presentation Skills
- Project Management and Stakeholder Management

Experience Required

- 12 + years of experience in Digital Marketing.
- Minimum 2–4 years of experience leading a digital marketing team.
- Experience managing high-budget performance marketing campaigns.
- Experience in B2B, B2C, or EdTech/Healthcare/Education industries is preferred.

If you are interested for the above role please do share your CV to [email protected] or you can DM me on linkedin

📌 Senior Digital Marketing Manager (Coimbatore)
🏢 Texila American University Consortium
📍 Coimbatore