Socio Impulse is an influencer marketing and creative content agency built at the intersection of brands, creators, and culture. We help brands build relevance through the creators, communities, and digital conversations that shape consumer behaviour today.

Our approach goes beyond influencer selection and reach metrics. We develop creator-led ideas, campaign narratives, and content ecosystems that feel native to the platform and authentic to the creator, while delivering against clear brand and business objectives.

From influencer strategy and creator partnerships to content production, social commerce, and brand storytelling, we work across the entire campaign lifecycle — from insight and ideation to execution,

amplification, and measurement.

Our core capabilities include

- Influencer Marketing & Creator Strategy
- Influencer Campaign Ideation & Execution
- Content Strategy & Production
- Creator Partnerships & Talent Collaborations
- Social Commerce
- Brand Storytelling
- Digital & Social Strategy

Role Description The Senior Content Strategist will be responsible for developing and leading content and creator-led strategies across influencer marketing campaigns for a diverse portfolio of brands. This is a strategy-meets-creative role for someone who understands both what brands need to achieve and what audiences actually want to consume. The role involves translating brand objectives, consumer insights, platform behaviour, and creator culture into compelling campaign ideas and content frameworks.

The Senior Content Strategist will work closely with the influencer, creative, account management, production, and social commerce teams to develop integrated campaigns — from the initial brief and strategic thought to creator selection, content direction, execution, and post-campaign analysis.

Key Responsibility





- Develop end-to-end influencer and content strategies based on brand objectives, audience insights, platform behaviour, and creator trends.
- Translate client briefs into strong creative territories, campaign narratives, content pillars, and creator-led ideas.
- Identify relevant digital subcultures, creator communities, formats, and emerging trends that can create opportunities for brands.
- Build content frameworks and campaign roadmaps across Instagram, YouTube, and other relevant social platforms.
- Work with the influencer team to determine the right creator profiles, content formats, and partnership models for campaigns.
- Develop creative briefs for creators that provide strategic direction while preserving the creator's individual voice and authenticity.
- Collaborate with creative and production teams to develop campaign concepts, scripts, content formats, and storytelling approaches.
- Review and refine creator content to ensure it meets brand objectives, communication requirements, platform best practices, and campaign strategy.
- Present strategic and creative recommendations to clients and internal stakeholders with clarity and conviction.
- Analyse campaign performance and translate data into actionable insights for future campaigns.
- Stay closely connected to evolving creator culture, social formats, platform trends, internet behaviour, and emerging content communities.




- Mentor junior strategists and contribute to strengthening the agency's content strategy frameworks, processes, and best practices.
- Manage multiple campaigns simultaneously while maintaining quality, strategic rigour, and timelines in a fast-paced agency environment.

Qualification

- 5+ years of experience in content strategy, influencer marketing, social strategy, creative strategy, digital marketing, or a related role, preferably within an agency environment.
- Solid understanding of influencer marketing, creator ecosystems, social platforms, and digital culture.
- Proven ability to turn a brand brief into a strong strategic thought, campaign platform, or creator-led content idea.
- Strong content development and storytelling skills across short-form video, social content, branded content, and digital campaigns.
- Experience working with creators/influencers and understanding how to balance brand requirements with creator authenticity.
- Ability to develop content pillars, creative territories, campaign narratives, creator briefs, and multi-platform content strategies.
- Strong understanding of audience behaviour and the ability to translate cultural and social insights into campaign opportunities.
- Excellent presentation, communication, and client-management skills.
- Ability to collaborate effectively with influencer, creative, account, production, and social commerce teams.
- Strong project management skills with the ability to manage multiple clients and campaigns simultaneously.
- Comfortable working in a fast-paced, deadline-driven agency environment.
- A sharp eye for social content, trends, formats, and what makes an idea culturally relevant.
- Bachelor's degree in Marketing, Communications, Journalism, Media, Advertising, or a related field is preferred.

📌 Senior Content Strategist (Gurugram)
🏢 Socio Impulse
📍 Gurugram