About DoubleTick:

DoubleTick is a Multi-Number Conversational Intelligence and WA CX Platform designed specifically to enable Frontline Executives, Sales Teams, Relationship Managers, Dealerships, Retail Stores WhatsApp Handles and centralise, govern, automate and scale Customer Experience using Business Messaging on WhatsApp by helping brands unlock the true voice of the customer and control CX across 1000s of these individual WhatsApp handles. It boosts operational efficiency by enabling AI Bots, automations, WhatsApp Voice, centralised WhatsApp broadcast and analytics across all WhatsApp handles of the organization. DoubleTick is recognised as Emerging Technology Partner of the Year by Meta @ WhatsApp Business Summit 2025.

Backed by InfoEdge Ventures and BeeNext Singapore, DoubleTick serves over 10,000+ businesses in India and UAE across 100+ verticals. Brands using DoubleTick include IDFC First Bank, MakeMyTrip, Bajaj Finserv, AngelOne, Piramal Finance, Kotak Securities, upGrad, Royal Enfield, CoinDCX, D-Link, ForeverMark, GRT Jewellers, Jaro, SabyaSachi, DarGlobal and more.

For more details, check out our website: https://doubletick.io

Role OverviewAs SDR Manager, you will be responsible for building a predictable, scalable outbound pipeline and developing a team of SDRs into high-performing sales professionals. You’ll work closely with Sales, Marketing, RevOps, and Leadership to define ICPs, improve prospecting strategies, establish strong sales processes, and consistently deliver qualified opportunities to the Account Executive team.

This is a hands-on leadership role. We’re looking for someone who can coach reps, inspect activity and pipeline, jump into calls when needed, experiment with new outbound approaches, and build a culture of accountability and continuous improvement.

Key Responsibilities1. Team Leadership & Management

- Hire, onboard, train, and develop SDRs.
- Set clear individual and team goals aligned with company revenue targets.
- Conduct regular 1:1s, pipeline reviews, call reviews, and performance reviews.
- Coach SDRs on prospecting, discovery, objection handling, qualification, and meeting conversion.
- Build a culture of ownership, urgency,



experimentation, and accountability.
- Identify high performers and create clear growth paths within the sales organization.
- Manage underperformance through structured coaching and improvement plans.

2.

Pipeline

Generation

- Own the SDR team's qualified pipeline and meeting-generation targets.
- Develop and execute outbound strategies across email, phone, LinkedIn, and WhatsApp.
- Define target accounts, personas, segments, and messaging in collaboration with Sales and Marketing.
- Continuously test new prospecting channels, sequences, messaging, and value propositions.
- Ensure SDR-generated opportunities meet agreed qualification standards before being passed to AEs.

3. Process & Sales Development

- Build and continuously improve SDR playbooks, SOPs, scripts, sequences, and qualification frameworks.
- Establish best practices for prospect research and personalization.
- Improve conversion rates at every stage of the SDR funnel.
- Work with RevOps to ensure accurate CRM hygiene, reporting, attribution, and forecasting.
- Identify bottlenecks and use data to improve team productivity and efficiency.

4.

Performance

Management & Analytics

Track and improve metrics such as:

- Qualified meetings booked
- Meetings held
- SQL/opportunity conversion
- Pipeline generated
- Lead-to-meeting conversion
- Meeting-to-opportunity conversion
- Activity levels and productivity
- Email/call/WhatsApp response rates
- Rep ramp time
- SDR attainment and quota achievement

Use these metrics to diagnose performance and make data-driven decisions. 5. Cross-functional Collaboration

- Partner with Marketing to improve lead quality, ICP definition, campaigns, and messaging.
- Work closely with AEs to improve lead handoff and opportunity quality.




- Collaborate with Product and Customer Success to sharpen messaging around customer pain points and use cases.
- Provide leadership with regular insights on market feedback, objections, competitors, and prospect sentiment.

What We're Looking For

- 8+ years of experience in B2B SaaS sales, SDR/BDR, inside sales, or business development.
- 1–3+ years of experience managing SDR/BDR teams.
- Demonstrated ability to consistently build pipeline through outbound sales.
- Strong understanding of SaaS sales funnels and sales development metrics.
- Experience with CRM and sales engagement tools.
- Excellent coaching, communication, and people-management skills.
- Strong analytical and problem-solving abilities.
- Ability to build processes from scratch and operate in a fast-paced environment.
- Robust bias toward action and experimentation.
- Comfortable working with targets, numbers, and accountability.

Good to Have

- Experience selling SaaS to SMBs or mid-market businesses.
- Experience with WhatsApp, conversational commerce, CPaaS, customer engagement, CRM, or sales automation products.
- Experience managing a high-volume outbound sales motion.
- Experience selling into India and/or international markets.
- Familiarity with tools such as Salesforce/HubSpot, Apollo, Sales Navigator, and sales engagement platforms.
- Experience building an SDR function in a startup or high-growth company.

Why Work With Us?

- Flat hierarchy & Open culture internally, work closely with the CEO & Co-Founders, CTO.
- Exposure to CXOs of Top Global Organisations, CTOs, and CISOs working on futuristic products.
- Accelerated Career Growth – DoubleTick provides a launchpad to talented individuals to fast-track their way into leadership roles with a clear growth path.
- Challenging Work Environment – Collaborate with large enterprises and solve complex business problems.
- Supportive Culture – Work with a friendly, approachable team and management that values people.
- Founder-Led Exposure – Get a front-row seat to a slingshot startup journey and work closely with the founding team.
- Work on cutting-edge SaaS and AI-driven customer engagement solutions.

📌 SDR Manager (Mumbai)
🏢 DoubleTick
📍 Mumbai