Technical Specialist-Enterprise Apps Area(s) of responsibility : Salesforce Marketing Cloud Developer with Salesforce Personalization Experience Position Summary We are seeking an experienced Salesforce Marketing Cloud Developer with strong expertise in Salesforce Personalization (formerly Interaction Studio) to design, develop, implement, and optimize personalized customer engagement solutions. The ideal candidate will have hands-on experience in Marketing Cloud development, real-time personalization, customer journey orchestration, integrations, and data-driven marketing solutions. The role requires close collaboration with business stakeholders, marketing teams, architects, and developers to deliver scalable, high-performing, and personalized digital experiences across multiple channels.

Key Responsibilities Salesforce Marketing Cloud Development Design, develop, and maintain Marketing Cloud solutions. Develop dynamic email templates using AMPscript, SSJS, HTML, CSS, and JavaScript. Build and optimize Journeys using Journey Builder.

Configure Automation

Studio workflows and SQL activities. Develop reusable components and best practices.

Manage Data

Extensions, Contact Builder, and data models. Configure triggered sends and transactional messaging. Implement personalization and dynamic content strategies. Monitor campaign performance and troubleshoot production issues.

Salesforce

Personalization (Interaction Studio) Design and implement real-time personalization use cases.



Configure user profiles, catalogs, and behavioral data models. Develop web and mobile personalization campaigns.

Implement sitemap configuration and event tracking. Create audience segmentation and targeting rules. Configure recommendation strategies and affinity models. Develop templates, campaigns, and decisioning logic.

Execute A/B and multivariate testing. Analyze customer behavior and optimize personalization performance.

Required Skills Salesforce Marketing Cloud AMPscript Server-Side JavaScript (SSJS) SQL HTML5 CSS3 JavaScript (ES6+) Email Studio Journey Builder Automation Studio Contact Builder Mobile Studio Content Builder Data Extensions Triggered Sends Salesforce Personalization Salesforce Personalization (Interaction Studio) Sitemap implementation Catalog configuration User profile management Event tracking Behavioral data collection Audience segmentation Real-time decisioning Campaign development Templates Recommendations A/B testing Personalization strategies Analytics and optimization Required Qualifications 5–10+ years of software development experience. 4+ years of Salesforce Marketing Cloud development experience. 4+ years of Salesforce Personalization (Interaction Studio) implementation experience.

Robust

JavaScript and SQL development skills.

Experience integrating enterprise applications.

Experience working in Agile environments.

Experience Level Senior Level

📌 Salesforce Marketing Cloud Developer with Personalization Expertise (Hyderabad)
🏢 Birlasoft
📍 Hyderabad