Sales Target Achievement Achieve monthly, quarterly and annual sales targets for ghee products. Develop territory-wise sales plans to achieve volume and revenue objectives. Monitor actual sales against targets and take corrective action wherever required.

Drive both primary and secondary sales. Distributor & Dealer Management Appoint and develop distributors/dealers in assigned territories. Maintain strong relationships with distributors and channel partners.

Monitor distributor stock, sales, outstanding payments and order cycles. Ensure adequate stock availability and timely replenishment. Resolve distributor-related issues and commercial queries.

Market Expansion

Identify new markets, territories and business opportunities for ghee products. Expand the distributor and retailer network. Increase product reach across general trade, wholesale and other relevant channels.

Identify high-potential markets and develop territory-specific sales strategies. Retail & General Trade Sales Increase availability of ghee products across retail outlets. Ensure proper product placement, visibility and merchandising.

Develop relationships with key retailers and wholesalers. Monitor outlet-wise sales and improve productive outlet coverage. Ensure regular market visits and effective sales execution.

Team Management

Lead and manage Sales Officers, Sales Executives and field sales staff. Allocate territories and targets to team members. Monitor daily field activity, outlet coverage and sales productivity. Conduct regular sales review meetings.

Train and motivate the sales team to improve performance. Take corrective action in case of continuous underperformance. Market & Competitor Analysis Monitor competitor ghee brands, pricing, pack sizes, schemes and promotions.

Track market trends, customer preferences and competitor activities. Provide regular market intelligence and recommendations to management. Identify opportunities for improving the company's market position.

Product & Brand Promotion Drive sales of all approved ghee SKUs and pack sizes.



Ensure effective execution of promotional campaigns and trade schemes. Support current product/pack-size launches. Ensure proper communication of product benefits and pricing to the sales team and channel partners.

Sales

Collection & Outstanding Management Monitor distributor and customer outstanding. Ensure timely collection of payments. Control overdue accounts and coordinate with Finance where required. Ensure sales are generated within approved credit limits and commercial policies.

Stock & Expiry Management Monitor distributor and market stock levels. Ensure proper stock rotation using FIFO/FEFO principles where applicable. Minimize expiry, damage and product returns. Coordinate with the supply chain/dispatch team to maintain optimum stock availability.

MIS & Reporting Prepare daily, weekly and monthly sales reports. Submit target vs. achievement reports. Prepare distributor-wise and territory-wise sales reports. Track primary and secondary sales.

Report market coverage and new outlet additions. Submit competitor activity and market feedback reports. Provide regular sales forecasts to management.

Customer Relationship Management

Develop and maintain relationships with distributors, wholesalers, retailers and key customers. Address customer complaints and coordinate with relevant departments for timely resolution. Collect market feedback regarding product quality, packaging, pricing and customer preferences.

Cross-Functional Coordination Coordinate with Production and Supply Chain teams for product availability. Coordinate with Finance regarding collections and outstanding. Coordinate with Marketing for promotional activities and brand visibility.

Coordinate with Quality/Plant teams regarding product-related market feedback or complaints.

Key Performance

Indicators (KPIs)Monthly sales target achievement % Revenue growth Ghee sales volume growth Primary vs. secondary sales Distributor productivity New distributor additions New outlet additions Market coverage % Collection efficiency Outstanding control Product availability Expiry/return percentage Sales team productivity Territory-wise growth Customer/distributor retention

📌 Sales Manager (Jamshedpur)
🏢 Prabha Dairy
📍 Jamshedpur