Key Responsibilities
Strategy & Planning: Develop and execute comprehensive digital marketing strategies to align with overall business and growth goals.
Campaign Management: Plan and manage digital campaigns across SEO/SEM, email, social media, and paid advertising (e.g., Google Ads, LinkedIn/Meta Ads).
Analytics & Reporting: Monitor ROI and KPIs, utilizing tools like Google Analytics to measure performance and optimize future marketing spend.
Content Oversight: Oversee the content calendar and collaborate with designers, copywriters, and developers to ensure brand consistency across all digital touchpoints.
Trend Monitoring: Identify industry trends, consumer behaviors, and emerging technologies to keep our brand at the forefront of the digital landscape.

Requirements & Qualifications
Experience:



Proven track record of 3- 6years as a Digital Marketing Manager or similar leadership role.
Technical Skills: In-depth knowledge of SEO/SEM, marketing databases, email software, and CRM platforms.
Analytical Mindset: High proficiency in evaluating digital analytics, conversion metrics, and translating data into actionable strategies.
Project Management: Excellent communication skills and the ability to manage multiple projects simultaneously with cross-functional teams.

Kolkata based candidates and immediate joiners preferred

Location: Salt Lake, Sector V, Kolkata

Work mode: In office

Pay: ₹20,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Digital Marketing Manager Kolkata (India)
🏢 Prasarnet
📍 India