Role Overview

As a Marketing Executive, you will be responsible for executing marketing campaigns, managing digital presence, coordinating events, and contributing to brand growth and lead generation strategies. You’ll play a key role in shaping the dealership’s image and driving customer engagement.

Key Responsibilities1. Digital Marketing
Manage social media platforms (Instagram, Facebook, YouTube, LinkedIn).
Coordinate with creative teams/agencies for content creation.
Run digital advertising campaigns (Google Ads, Meta Ads).
Monitor analytics and generate monthly reports on digital performance.
Events & Activations
Plan and execute local events: ride-outs, customer meetups, product launches, etc.
Collaborate with BMW Motorrad India for brand-led campaigns.
Coordinate logistics, invites, and follow-up communication.
CRM & Lead Management
Maintain the customer database (DMS/CRM tools).
Execute email/SMS/WhatsApp campaigns to generate and nurture leads.
Work with the sales team to track lead conversion.
Branding & Communication
Ensure brand guidelines are followed across all marketing materials.
Design and distribute dealership-specific promotional materials (flyers, merchandise, etc.).
Support showroom branding and in-store promotions.




Partnerships & PR
Identify potential brand collaborations and sponsorships.
Manage influencer engagement in line with BMW brand policies.
Prepare press releases and coordinate with automotive media (if required).

Qualifications & Skills
Bachelor's degree in Marketing, Business, or related field.
1–3 years of experience in marketing, preferably in automotive or luxury sectors.
Strong written and verbal communication skills.
Familiarity with digital marketing tools (Google Analytics, Meta Business Suite, etc.).
Passion for motorcycles and premium/luxury brands is a solid plus.
Ability to work independently and manage multiple campaigns simultaneously.

What We Offer
Competitive salary + incentives
Opportunity to work with a global luxury brand
Dynamic and passionate work environment
Exposure to the premium automotive market

Job Type: Full time

Pay: ₹50,000.00 - ₹60,000.00 per month

Perks:
Cell phone reimbursement
Health insurance
Provident Fund

Work Location: In person

Pay: ₹31,298.04 - ₹62,717.89 per month

Benefits:
Food provided
Paid sick time
Paid time off
Provident Fund

Work Location: In person

📌 Assistant Sales & Marketing Manager Bhubaneswar (India)
🏢 Intellectus
📍 India