About the Role

We are looking for a senior, results-driven Digital Marketing Manager to lead and scale our digital growth across performance, brand, and omnichannel retail initiatives. This role will own large digital budgets, manage high- performing internal teams and agencies, and play a critical role in driving revenue, store footfalls, and brand equity for a premium jewellery retail business.This position requires a rare balance of strategic thinking, execution excellence, analytical rigor and leadership

maturity.

Key Responsibilities

Strategic Leadership
Own the end-to-end digital marketing strategy covering both brand building and performance marketing
Translate business goals into scalable digital growth plans across online sales and offline store visits
Build annual and quarterly digital roadmaps aligned with revenue, margin, and brand objectives

Performance & Revenue Growth
Drive CPA, ROAS and revenue optimization across all digital channels
Lead high-scale revenue campaigns during peak retail seasons (festivals, weddings, launches)




Develop and refine keyword strategies, audience segmentation, and funnel optimization
Optimize campaigns for store visits, local discovery, and omnichannel attribution

Budget & ROI Ownership
Manage and optimize 2550 Cr+ annual digital marketing budgets
Ensure solid ROI accountability, forecasting, and performance reporting
Continuously reallocate spends based on channel performance and business priorities

Channel & Platform Ownership
Lead execution and innovation across:

Google Ads (Search, Performance Max, Display, YouTube)

Meta Ads ecosystem (Facebook, Instagram)
Drive experimentation with current formats, automation, and scaling frameworks

Analytics & Measurement
Own performance tracking using GA4, GTM, attribution models, and CRM integrations
Implement and leverage media mix modelling, brand lift studies, and incrementality testing
Build dashboards and insights that guide leadership decis

📌 Digital Marketing Manager Jewellery Retail Bengaluru
🏢 Joyalukkas
📍 Bengaluru