Role Objective

The Area Retail Manager (Uttarakhand) will be responsible for driving sales, profitability, operational excellence, and team performance across BIBA Exclusive Brand Outlets in Uttarakhand. The role will focus on achieving business targets, ensuring seamless store operations, enhancing customer experience, and developing high-performing store teams.

Key Responsibilities

Sales & Business Performance
Drive sales achievement and profitability across all EBO stores in Uttarakhand.
Ensure achievement of monthly, quarterly, and annual sales targets.
Monitor store performance and implement action plans to improve productivity.
Drive like-to-like (LFL) growth and maximize conversion, ATV, UPT, and footfall productivity.
Analyze sales trends, customer insights, and market opportunities to improve business performance.

Retail Operations & Execution
Ensure adherence to company SOPs, operational standards, and retail processes.
Monitor execution of Visual Merchandising guidelines, promotions, pricing, and seasonal campaigns.




Ensure optimal stock availability and inventory management across stores.
Maintain high standards of customer service and store presentation.
Coordinate with cross-functional teams including Operations, VM, Supply Chain, Marketing, and HR.

Team Leadership & Development
Lead, coach, and mentor Store Managers and store teams.
Conduct regular store visits, performance reviews, and training sessions.
Set KPIs and monitor team productivity and performance.
Drive employee engagement initiatives and manage attrition within the region.
Build a strong succession pipeline for key retail positions.

Market Development & Store Growth
Identify prospects to improve market penetration and business growth within Uttarakhand.
Support recent store openings, store renovations, and relocation projects.
Maintain solid relationships with mall management, landlords, and local stakeholders.
Monitor competitor activities an

📌 Area Retail Manager Dehradun
🏢 BIBA
📍 Dehradun