We are seeking a skilled MarTech skilled to manage and optimize marketing technology tools that support campaign planning, execution, and performance tracking. The role involves working across CRM, marketing automation, analytics, and content management platforms to enhance marketing effectiveness and customer engagement.

Role & responsibilities
Manage and optimize MarTech tools for campaign planning, execution, and performance tracking
Work with customer engagement and CRM platforms such as MoEngage to track user behaviour, interactions, and lead journeys. Execute, monitor, and optimize marketing automation workflows and lifecycle campaigns
Analyse campaign performance using analytics tools (e.g., Google Analytics) and derive actionable insights
Collaborate with content and digital teams to manage and update CMS platforms like CM.com & MoEngage
Ensure data accuracy,



seamless integration, and smooth functioning across marketing technology systems
Identify and implement opportunities to enhance marketing efficiency and effectiveness through technology

Requirements:
Bachelors degree in marketing, Business, IT, or related field
14 years of experience in communication planning
Hands-on experience with CRM, automation, and analytics tools
Robust analytical and problem-solving skills
Valuable communication and coordination abilities

Preferred Skills:
Knowledge of campaign management and lead lifecycle
Experience with integrations and data management
Familiarity with SEO, paid campaigns, and email marketing tools

📌 Crm & Marketing Technology Executive Gurugram
🏢 Greencell Mobility
📍 Gurugram