- Develop and execute high-impact campaign strategies, including taglines, scripts, and social media content that resonate with diverse audiences.

- Craft compelling narratives that leverage strong conceptual thinking to tell stories that connect emotionally with viewers.

- Manage and deliver integrated marketing initiatives spanning various platforms to maximize reach and engagement.

- Analyze audience trends and behaviors within the OTT and entertainment sectors to inform creative decisions.

- Curate and present a robust portfolio demonstrating a culturally aware and distinctive writing voice.

- Champion a deep passion for pop culture, storytelling, and the evolving entertainment ecosystem.

Requirements

- Solid conceptual thinking and storytelling skills
- Ability to write impactful campaigns, taglines, scripts and social content
- Experience across integrated / multi-platform campaigns
- Understanding of OTT, entertainment and audience behaviour
- Strong portfolio and culturally relevant writing voice
- Passion for OTT, entertainment, storytelling and pop culture

📌 Require an Associate – Creative Communications (Copy), English Cluster in Mumbai
🏢 TestHiring
📍 Mumbai