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Job Title: Area Sales Manager – FMCG

Employment Type: Full time

Reporting To: Regional Sales Manager

Department: Sales & Distribution

Salary
Growth of current CTC

Preferred Industry
Detergent (FMCG)

Role Summary

We are looking for a performance-driven area Sales Manager to support and grow our FMCG sales operations. The ideal candidate will assist in managing channel, driving primary and secondary sales,

executing sales strategy, trade promotion and ensuring market development and coverage across assigned territories.

Key Responsibilities
Planning and executing sales strategies to achieve monthly and quarterly targets.
Manage distributor and ensure timely primary order processing, stock replenishment, and payment collections.
Monitor and drive secondary sales through retail outlets, wholesalers, and modern trade partners.
Implement trade schemes, promotional activities, and visibility initiatives in the market.
Track competitor activities, pricing, and market trends to provide actionable insights.
Ensure proper coverage and frequency of visits by the sales team across assigned geography.




Coordinate with supply chain and logistics teams to ensure product availability and timely delivery.
Prepare sales reports, forecasts, and performance dashboards for internal review.

Qualifications & Experience
Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
7+ years of experience in FMCG sales, preferably in general trade or up-to-date trade.
Solid understanding of channel sales, distributor management, retail operations and team handling.
Proficiency in MS Excel, PowerPoint, and CRM tools.
Excellent communication, negotiation, and interpersonal skills.

Key Competencies
Sales planning and execution
Channel management
Market intelligence and reporting
Team handling
Agility and problem-solving mindset

What We Offer
Market-competitive salary and performance incentives
Exposure to leading FMCG brands and retail networks
Career growth and learning opportunities
Dynamic and collaborative work environment

📌 Area Sales Manager Fmcg Detergent General Trade, Bihar / Jharkhand Patna
🏢 Talent Leads Consultants
📍 Patna