Department : -

- Sales & Marketing

Reporting To : -

- Sales & Marketing Head

Team Structure : -

- Primarily an individual contributor role - the RSM is the single point of accountability for the region's revenue and strategy. Depending on the size, maturity and potential of the assigned region, one or more Sales Engineers may report into this role; in other regions, the RSM may operate without any direct reports and coordinate informally with channel partners instead. Team composition for the specific opening will be confirmed at the time of hiring.

Region to be Owned : -

- Entire Southern states of India

Role Purpose : -

- The Regional Sales Manager is the senior-most sales owner for the assigned region a hightrust role responsible for the region's full sales lifecycle: strategy, key account development, large and complex deal closure, and overall revenue delivery. The RSM operates with significant autonomy and sets the regional go-to-market approach in line with company direction. Where Sales Engineers are assigned to the region, the RSM is responsible for directing, guiding and reviewing their work to ensure consistent territory coverage and account hygiene; where no Sales Engineers are assigned, the RSM personally covers the region's accounts and coordinates informally with any channel partners or distributors active in the territory.

Key Responsibilities : - A. Regional Strategy & Key Account Ownership

- Own the sales strategy, plan and revenue delivery for the entire assigned region, in line with the company's overall sales and marketing direction.
- Identify and personally manage the region's most strategic, high-value, and technically complex accounts (large OEMs, machine builders, marquee end-users), from first contact through to long-term account growth.
- Drive deep application understanding for complex or critical customer requirements, working directly with the design/application engineering team to ensure the right heater, sensor or controller solution is proposed.
- Build and continuously strengthen relationships with senior stakeholders at key customer organisations purchase heads, plant heads, design heads, and decision-makers.
- Identify new market segments, applications and OEM opportunities within the region to expand Nexthermal's footprint.

B. Revenue Delivery & Commercial Ownership

- Own and deliver the region's monthly, quarterly and annual sales targets (value, volume, new account acquisition, and product-mix objectives).
- Lead techno-commercial negotiations on large or strategic deals, structuring pricing, terms and delivery commitments within company guidelines to protect margin while winning business.
- Take final regional accountability for receivables, ensuring customer-level credit discipline as per company policy.
- Coordinate with production, quality, planning and dispatch teams to secure delivery commitments on large or priority orders, and personally manage customer expectations on critical accounts.

C. Market Intelligence & Business Planning





- Develop and maintain a transparent view of the region's market potential, competitive landscape, pricing trends and customer buying behaviour.
- Translate market intelligence into actionable inputs for the Sales & Marketing Head on pricing strategy, new product requirements, and regional go-to-market adjustments.
- Prepare and present regional sales forecasts, pipeline reviews, and performance reports to management on a periodic basis.
- Represent Nexthermal at relevant trade shows, exhibitions and industry forums within the region.

D. Team Direction & Channel Coordination (Where Applicable)

- Where Sales Engineers are assigned to the region: allocate territory/accounts, set individual targets, review pipeline and performance regularly, and provide hands-on technical and commercial guidance particularly on complex accounts and escalations.
- Where no Sales Engineers are assigned: personally manage day-to-day coverage of the region's accounts in addition to strategic account ownership.
- Coordinate with any authorised channel partners/distributors active in the region to ensure consistent territory coverage and a unified customer experience, regardless of team structure.
- Ensure consistent CRM/reporting discipline and account hygiene across the region, in coordination with the Sales & Marketing Head.
- Provide input to the Sales & Marketing Head on the region's resourcing needs, including whether additional Sales Engineer support is warranted based on territory potential and workload.

Skills & Competencies : -

Technical Competencies

- Strong working knowledge of heat transfer principles, electrical loading
- (wattage/voltage/current), materials and certifications relevant to industrial heaters and sensors
- Ability to engage credibly with customers' senior design and engineering teams on complex, custom-engineered requirements
- Comfortable evaluating technical trade-offs and guiding customers toward the right solution, in partnership with the internal design team

Sales & Commercial Competencies

- Demonstrated ability to independently own and grow a region's revenue, with a strong track record against targets
- Advanced negotiation skills, with experience closing large, complex, or multi-stakeholder deals
- Strong commercial acumen pricing strategy, margin management, credit and receivables discipline
- Strategic account planning and the ability to prioritise effort across a large and varied account base

Behavioural & Leadership Competencies

- High degree of ownership and self-direction; comfortable operating with autonomy and minimal day-to-day supervision
- Strong executive presence and relationship-building skills with senior customer stakeholders




- Ability to direct, coach and review the performance of Sales Engineers where assigned, as well as the self-sufficiency to personally run a region without a team where required
- Excellent verbal and written communication and presentation skills
- Resilience and composure under pressure, with sound judgement in high-stakes negotiations
- Willingness for extensive travel across the region, including multi-day outstation trips

IT / Tool Skills

- Proficiency in MS Word, Excel and PowerPoint for reporting, forecasting and proposal preparation
- Comfort using CRM / sales-tracking tools for pipeline and account management

Key Performance Indicators (KPIs) : -

- Achievement of the region's monthly/quarterly/annual sales value, volume and productmix targets
- Growth in revenue from key/strategic accounts and number of new OEM/key accounts onboarded
- Win rate on large or strategic deals, and overall lead-to-order conversion ratio for the region
- Regional receivables performance within company-defined credit limits
- Quality and timeliness of market intelligence, forecasts and business reviews submitted to management
- Effectiveness of territory coverage and account hygiene across the region whether achieved through direct personal coverage, Sales Engineer performance (where applicable), or channel coordination

Qualification : -

- BE / B.Tech in Mechanical, Electrical, Electronics, Instrumentation or Mechatronics Engineering. MBA in Sales/Marketing is an added advantage but not mandatory.

Total Experience Required : -

- 7-12 years in technical / B2B field sales of industrial products, with a demonstrable track record of independently owning a region or large key accounts

Relevant Product Background : -

- Industrial heaters (cartridge, coil, tubular, band, ceramic infrared, silicone rubber)
- Temperature sensors (thermocouples, RTDs) and temperature controllers
- Industrial automation, control panels, electrical / electronic components
- Heat tracing, process heating, or thermal systems

Preferred Industry Background (CustomerSide Exposure) : -

- Plastics processing & injection / blow moulding machinery
- Packaging machinery manufacturing
- Die casting & metal forming equipment
- Pharmaceutical & life sciences machinery
- Automobile / auto-ancillary manufacturing
- Die, tool, mould & precision component manufacturing
- Food processing and process industries

Career Track Record : -

- Consistent history of meeting/exceeding individual sales targets and growing a region's revenue base year-on-year, ideally with experience working directly with OEMs and large industrial accounts

Age Group : -

- 36-42 years (indicative)

Languages Known : -

- Fluent in English and Hindi, plus the regional language(s) of the assigned territory; excellent written and spoken business communication in English is essential

Other Requirements : -

- Valid driving license; willingness to travel extensively across the assigned region, including multi-day outstation travel

📌 Regional Sales Manager - South Zone (Bengaluru)
🏢 Nexthermal Mfg
📍 Bengaluru