About the Role

TEGNA is seeking a highly skilled, creative, and analytical Data Scientist to lead the end-to-end development of advanced models and insights across a multi-platform media ecosystem spanning TV, digital, streaming, social, and mobile.

This role is central to transforming large-scale viewership, content, and sales datasets into predictive models, optimization frameworks, and actionable insights that support:
Content strategy
Personalization
Audience growth
Revenue performance

The ideal candidate is passionate about experimentation, machine learning, and building scalable data and ML solutions. You will collaborate with engineering, product, editorial, sales, and analytics teams to translate complex, ambiguous business challenges into measurable, data-driven outcomes.

What You’ll Do
Lead the full data science lifecycle:
Problem framing
Hypothesis development
Feature engineering
Model development
Validation
Deployment planning
Develop and operationalize ML models across:
Forecasting
Personalization
Churn prediction
Attribution




Ranking
Content intelligence
Build content and audience intelligence using NLP techniques:
Embeddings
Semantic similarity
Topic/entity modeling
Summarization
Relevance scoring
Create sales and advertising analytics:
Demand forecasting
Pricing optimization
Uplift modeling
Campaign effectiveness measurement
Conduct advanced statistical analysis:
Causal inference
A/B testing
Uplift/experiment design
Incrementality measurement
Develop scalable data pipelines and training workflows with data engineering teams
Build unified, cross-platform KPIs and measurement frameworks
Monitor and improve model performance:
Drift detection
Governance
Robustness and fairness
Deliver executive-ready insights via:
Dashboards
Automated reports
Data storytelling
Collaborate with product, editorial, growth, and sales teams to prioritize prospects
Contribute

📌 Data Scientist Noida
🏢 Topcoder
📍 Noida