Product Marketing Specialist

Company: AiStrike

Location: Pune, India

Experience: 10–13 Years

Function: Product Marketing

Employment Type: Full-time

About AiStrike

We are rapidly growing our engineering team after securing $8.5 M in Seed funding from reputable VCs to scale our traction with both existing and new customers. As a team, we leverage AI in our own engineering workflows to build faster as we grow the SaaS-based, multi-tenant cyber defense platform designed to revolutionize security operations. Our platform utilizes patented LLM models and Composite AI to deliver AI-powered detection engineering, automated triage, response automation, and cloud-native security coverage across hybrid environments.

Role Overview

We are looking for an experienced Product Marketing Specialist with strong expertise in cybersecurity content marketing and product communication .

The ideal candidate will be responsible for translating complex cybersecurity products and technologies into clear, compelling, and customer-focused content . You will work closely with Product, Sales, Engineering, and Marketing teams to develop content that supports product launches, sales enablement, demand generation, and customer engagement.

Key Responsibilities

- Develop compelling product marketing content for cybersecurity solutions and offerings.
- Create and maintain product datasheets, solution briefs, brochures, presentations, and sales collateral .
- Translate complex cybersecurity concepts and technical features into clear, customer-friendly messaging.
- Work closely with Product and Engineering teams to understand product capabilities, use cases, and differentiators.
- Develop value propositions, positioning, messaging, and competitive differentiators for products.
- Create content for websites, blogs, campaigns, email marketing, social media, and other marketing channels.
- Support product launches and develop go-to-market content and communication.
- Work closely with Sales and Customer Success teams to create sales enablement materials .




- Research cybersecurity trends, customer challenges, competitors, and market developments.
- Ensure consistency of messaging and branding across all product marketing content.

Required Skills & Experience

- 10–13 years of experience in Product Marketing, Content Marketing, Technology Marketing, or a similar role.
- Strong experience in cybersecurity content marketing is required.
- Proven experience creating product datasheets, solution briefs, whitepapers, presentations, and sales collateral .
- Strong understanding of B2B technology and enterprise cybersecurity products.
- Ability to understand complex technical concepts and communicate them in simple, engaging language.
- Strong writing, editing, storytelling, and communication skills.
- Experience working closely with Product, Engineering, Sales, and Marketing teams.
- Strong understanding of B2B SaaS/technology marketing and enterprise buying journeys.

Good to Have

- Experience working with cybersecurity product companies or SaaS organizations.
- Knowledge of areas such as SOC, SIEM, XDR, MDR, threat detection, threat intelligence, or security operations .
- Experience developing content for enterprise technology buyers and CISOs/security teams.
- Experience supporting product launches and go-to-market strategies.
- Familiarity with competitive intelligence and cybersecurity market research.

Key Competencies

- Cybersecurity Content Marketing
- Product Positioning & Messaging
- Technical Content Writing
- Datasheet & Sales Collateral Creation
- Product Storytelling
- Go-to-Market Strategy
- Competitive & Market Research
- Cross-functional Collaboration
- Robust Written & Verbal Communication

What We’re Looking For We are looking for a strong cybersecurity storyteller who can understand complex products and turn technical capabilities into clear, differentiated, and impactful marketing content.

If you have a strong cybersecurity background, excellent content skills, and enjoy working closely with product and sales teams to take technology to market, we’d love to hear from you.

📌 Product Marketing Specialist (Pune)
🏢 AiStrike
📍 Pune