Company Description

Trove is a rapid-growing premium tile brand with 14+ Experience Centers across Bengaluru — and we are now building our in-house marketing team for the first time. This is not a role where you join an existing team and fit into a process. You are the first Marketing Manager at Trove, which means you set the direction, build the playbook, and own the outcomes.

You will lead a team of three — a Performance Marketing & SEO Executive, a Videographer, and a Graphic Designer — and be directly responsible for how Trove shows up digitally: on social media, on Google, in paid ads, in content, and in the minds of architects, designers, homeowners, and contractors who are looking for premium surfaces in Bengaluru.

If you have worked in premium retail, luxury lifestyle, interior design, real estate, or hospitality marketing — and you understand that premium brands are built on visual consistency, emotional storytelling, and sharp digital strategy — this role was made for you.

Role Description

- Google Ads — Search, Display & YouTube

- Plan, set up, and manage Google Ads campaigns — Search, Display, YouTube, and Performance Max — with a clear focus on lead generation and showroom footfall across Trove’s Experience Centers.
- Own keyword research, ad copy, bidding strategy, and landing page alignment — every element of a campaign that determines whether it performs or wastes budget.
- Monitor campaign performance daily — CPC, CTR, conversion rate, cost per lead — and make optimization decisions based on data, not assumptions.
- Run A/B tests on ad copies, audiences, and landing pages consistently — always working to bring down cost per lead and bring up conversion quality.

2. Meta Ads — Facebook & Instagram
- Execute Meta ad campaigns on Facebook and Instagram — setting up ad sets, audiences, creatives, and budgets aligned with the strategy set by the Digital Marketing Manager.
- Monitor Meta campaign performance daily and flag optimization opportunities proactively — audience fatigue, creative performance drops,



budget reallocation — before results suffer, not after.
- Brief the Graphic Designer and Videographer clearly on what each campaign needs — format, size, message, and tone — so creative output is campaign-

3. SEO — Organic Search Growth
- Own Trove’s organic search presence end to end — keyword strategy, on-page optimization, technical SEO, and off-page link building.
- Conduct regular SEO audits and act on them — page speed, meta tags, structured data, internal linking, duplicate content, and mobile usability.
- Track keyword rankings, organic traffic, and search visibility every month — and build a clear, consistent plan to improve them over time. SEO is a long game and you treat it like one.
- Coordinate with the Digital Marketing Manager on SEO-driven content topics — identifying what Trove’s target audience is searching for and making sure the website answers it.

4. Google My Business & Local SEO
- Manage and optimize Google My Business listings for all 14+ Trove Experience Centers across Bengaluru — accurate information, photos, posts, Q&A;, and review responses maintained consistently.
- Build local SEO strategies that drive footfall to individual showroom locations. A customer searching “premium tiles near Jayanagar” or “tile showroom in Indiranagar” should find Trove first — that is your responsibility.

5. Analytics, Tracking & Reporting
- Set up and maintain tracking across all channels using Google Tag Manager, Google Analytics 4, and Meta Pixel — ensuring every campaign is measurable from impression to lead.
- Prepare weekly and monthly performance reports covering paid and organic channels — traffic, leads, cost per lead,



rankings, and clear insights on what is working and what needs to change.
- Track the full funnel — from digital touchpoint to showroom visit — and share insights with the Digital Marketing Manager and Sales team to continuously improve lead quality.

Education

- Any graduate — Marketing, Mass Communication, Engineering, or any related field. Google Ads certification and demonstrated SEO results matter more than the degree.

Experience

- 3 to 4 years of hands-on experience in performance marketing — managing real campaigns with real budgets on Google and Meta, and delivering measurable SEO results. Agency experience is acceptable but you must have managed campaigns independently, not just supported someone else’s work.

Skills & Competencies

- Hands-on Google Ads experience across Search, Display, YouTube, and Performance Max — you have managed budgets independently and have numbers to show for it, not just descriptions.
- Proven SEO results — actual rankings you have achieved, organic traffic you have grown, and technical audits you have executed. Bring examples to the interview.
- Meta Ads execution experience — audience building, creative testing, and campaign optimization on Facebook and Instagram Ads Manager, independently managed.
- Proficient in Google Analytics 4, Google Search Console, Google Tag Manager, and SEMrush or Ahrens — these are your daily tools and you are comfortable in all of them.
- Strong analytical mindset — you read data naturally, find patterns quickly, and make decisions based on what the numbers are telling you, not what you hope they say.
- Detail-oriented and self-driven — campaigns need daily attention, not weekly check-ins. You stay on top of performance without being asked, and you flag issues before they become problems.
- Clear communicator — able to explain campaign performance and SEO progress to the Digital Marketing Manager and leadership in plain language, not just marketing jargon.

📌 PERFORMANCE MARKETING & SEO EXECUTIVE (Bengaluru)
🏢 Trove Innovations (India) Private
📍 Bengaluru