About Credflow

Credflow is building the Cashflow Management OS for Indian SMEs — combining technology, financial services, and commerce to help businesses manage and unlock their working capital.

We work across SaaS, lending, embedded finance, and B2B commerce, with a large ecosystem of SMEs, lenders, fintechs, CAs, DSAs, and business networks.

We are looking for an exceptionally hungry Partnership Manager who can build this ecosystem aggressively.

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The Role

This is not a relationship-management role.

Your primary job is to hunt, build and activate new partnerships that generate business.

You will identify potential DSAs, fintechs, NBFCs, lenders, SaaS companies, CAs, distributors, SME platforms, associations and other ecosystem players, convince them to partner with Credflow, and turn those partnerships into a predictable source of business.

You will own the partnership funnel end-to-end:

Identify → Prospect → Reach Out → Pitch → Negotiate → Close → Activate → Generate Business → Scale

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What You Will Do

1. Hunt Recent Partners

- Build and continuously expand a pipeline of potential partners.
- Identify high-potential DSAs, fintechs, lenders, financial distributors, CA networks, SaaS platforms, SME communities and other strategic channels.
- Research companies, map decision-makers and find the right entry points.
- Proactively reach out through calls, LinkedIn, email, WhatsApp, events and industry networks.
- Think beyond obvious partnership categories and discover unconventional distribution opportunities.

2. Close Partnerships

- Pitch Credflow's products and partnership proposition to senior decision-makers.
- Understand the partner's business model, incentives and pain points.
- Structure mutually beneficial commercial arrangements.
- Negotiate commercials, processes, SLAs and operating models.
- Drive partnerships from first conversation to signed agreement.

3. Turn Partnerships Into Business A partnership is successful only when it generates business.

You will

- Create partner activation plans.




- Drive the first transactions/leads from every new partner.
- Work with sales, credit, operations and product teams to ensure smooth onboarding.
- Track partner-wise leads, conversions, disbursals/revenue and ROI.
- Identify what is working and replicate it across the partner network.
- Re-activate dormant partners and continuously increase productivity.

4. Build the Partnership Engine

- Create repeatable processes for partner discovery, outreach, onboarding and activation.
- Build databases and intelligence on potential partners.
- Develop partnership playbooks and outreach scripts.
- Track the entire funnel in CRM.
- Analyse partner economics and identify the highest-performing channels.
- Build a scalable ecosystem rather than relying on individual relationships.

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Who We Are Looking For

We are looking for someone who has hunter DNA.

You should be

- Extremely proactive and comfortable with cold outreach.
- Highly driven by numbers and business outcomes.
- Comfortable making 30–50 calls or outreach attempts a day if required.
- Excellent at convincing people and creating urgency.
- Strong at negotiation and commercial thinking.
- Persistent — rejection should make you more determined, not less.
- Comfortable speaking to founders, CXOs and senior business leaders.
- Analytical enough to understand partner economics and funnel metrics.
- Fast-moving and comfortable operating with ambiguity.
- Highly organised in managing a large partnership pipeline.

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Ideal Background

2–6 years of experience in one or more of:

- Fintech partnerships
- DSA / channel sales
- Lending / financial services
- NBFC business development
- B2B SaaS partnerships
- Strategic alliances
- Banking partnerships




- Embedded finance
- Distribution partnerships

Experience working with DSAs, fintechs, NBFCs, lenders or SME-focused businesses is strongly preferred.

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What We Will Measure You On

You will be judged primarily on business generated, not meetings attended.

Key metrics will include

- New qualified partners added to pipeline
- Partner meetings / pitches
- Partnerships signed
- New partners activated
- Leads generated through partnerships
- Conversion rate
- Disbursals / revenue generated
- Partner productivity
- Revenue/disbursal per active partner
- Cost of acquisition through partner channels
- Dormant partner reactivation

The Golden Metric How much incremental business did you create through partnerships?

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What Makes This Role Different

You will have significant autonomy.

We don't want someone waiting for a list of companies to call.

We want someone who says:

"Give me a target. I'll figure out who can help us get there."

You will have the opportunity to build one of Credflow's most important growth engines from the ground up.

If you are someone who enjoys finding opportunities where nobody else is looking, getting a difficult partner on a call, cracking the deal and then seeing actual business flow through it, this role is for you.

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Why Join Credflow?

- Work directly on building a high-growth fintech ecosystem.
- Exposure to founders, CXOs, NBFCs, fintechs and financial institutions.
- High ownership and autonomy.
- Opportunity to build a large strategic partnerships function from scratch.
- Strong upside for people who consistently create business.
- Work across fintech + SaaS + lending + B2B commerce, rather than a single product.

One-Line Definition of the Role

Find the right partners. Convince them to work with Credflow. Make them productive. Repeat.

Location: Delhi NCR

Experience: 2–6 years

Function: Partnerships / Business Development

Reporting to: Leadership / Business Head

📌 Partnership Manager — Strategic Alliances & Business Development (Delhi)
🏢 CredFlow
📍 Delhi