Job Title: Business Development Executive

Location: UP East

Department:

Marketing

Reporting To Regional Market Development Manager

Industry Focus: Tile Adhesives, Paints, Tiles &

- Sanitary

CPVC Pipes, Electricals

Plywood &

- Hardware

Waterproofing &
- Construction Chemicals

FMCG & allied building materials industry

Overview: The Area Market Development Manager will be responsible for driving market growth, expanding user base, and strengthening engagement with contractors, masons, architects, and retail partners within assigned territories. The role focuses on execution excellence, relationship building, and achieving defined business targets.

Key Responsibilities

Drive and motivate the team to achieve territory targets

Develop and maintain strong retail site funnel

Conduct retail project demos and sampling activities

Ensure retention of existing Silver &

- Gold users

Drive growth in Rishtha points for existing users

Expand network by onboarding new Silver &

- Gold users

Execute contractor schemes through enrollments and follow-ups

Map mason networks and manage engagement activities

Increase premium product scans at user and territory level

Manage new and existing user enrollments & verifications

Resolve user issues related to Rishtha program





Increase active user base within the territory

Engage and activate zero-scan Rishtha masons

Build relationships with B/C class architects, engineers, and interior designers

Generate site-level product approvals and drive architect schemes

Plan and execute promotional meets and follow-ups

Lead product placement and display initiatives

Key Deliverables (KRAs)

Achieve retention and points growth of Silver &

- Gold users

Meet premium product scan growth targets

Deliver contractor scheme targets

Achieve retail lead generation and conversion goals

Secure site/specification approvals from architects

Execute promotional meets as per targets

Team &

- Role Dimensions:

Team Size: 1–4 members

Individual contributor role if team is not assigned

Sales Revenue: Not Applicable

Production Volumes: Not Applicable

Qualifications &

- Experience:

Education

Essential: Graduate

Preferred: B.Tech / MBA

Experience

4–5 years in site working, influencer engagement, or channel sales

Skills Required

Strong stakeholder management (contractors, masons, influencers)

Positive communication and persuasion skills

Experience in field execution and scheme management

Analytical and target-driven mindset

📌 MYK Laticrete - Team Lead - Business Development (Madurai)
🏢 NextHire
📍 Madurai