Head – Marketing

Industry: FMCG Food Manufacturing – Biscuits, Chocolates & Confectionery

Location: Hyderabad – Corporate Office

Department: Marketing

Reporting To: Managing Director

Team Management: 10 Direct & Indirect Reportees

About the Role

We are seeking a visionary and result-oriented marketing leader to spearhead the national marketing function for a rapidly growing FMCG food organization. The Head – Marketing will be responsible for driving brand leadership, consumer growth, market penetration, and revenue acceleration across a diversified portfolio of biscuits, chocolates, confectionery, and allied food categories.

This role demands a strategic yet execution-focused professional with strong expertise across brand management, ATL & BTL marketing, digital transformation, e-commerce growth, trade activation, packaging communication, consumer insights, and innovation-led product commercialization.

The incumbent will work closely with the Managing Director and cross-functional leadership teams to build scalable brands, strengthen consumer connect, enhance retail visibility, and create impactful integrated marketing ecosystems across traditional and up-to-date trade channels.

Key Responsibilities

Strategic Brand Leadership

Develop and lead the company’s long-term national marketing vision aligned with business growth objectives and category expansion plans.

Build and strengthen consumer-centric brands across multiple FMCG food categories and price segments.

Drive brand positioning, architecture, differentiation, and market relevance in highly competitive retail environments.

Lead annual marketing strategy,



campaign calendars, consumer communication frameworks, and innovation roadmaps.

Analyse market trends, consumer behaviour, competitive intelligence, and emerging category opportunities to accelerate business growth.

ATL Marketing & Media Management

Conceptualize and execute high-impact ATL campaigns across Television, Print, Radio, Outdoor, Cinema, OTT, and Digital Video platforms.

Lead media planning, media buying coordination, budgeting, campaign optimization, and performance tracking.

Drive measurable brand awareness, consumer recall, and market penetration through integrated communication strategies.

Collaborate with creative and media agencies to deliver compelling, insight-driven campaigns with strong ROI orientation.

BTL, Trade & Retail Marketing

Design and execute innovative BTL initiatives including:

Retail activations

In-store branding

Consumer promotions

Sampling campaigns Van operations

Dealer & distributor engagement programs

Regional activation initiatives

Partner closely with Sales teams to strengthen market visibility, retailer engagement, and channel productivity.

Lead development of impactful POSM, merchandising solutions, and retail communication assets across General Trade, Modern Trade,



and Rural channels.

Drive festive, regional, and channel-specific consumer engagement programs to improve off-take and retail conversions.

Digital Marketing & E-Commerce Growth

Lead end-to-end digital transformation initiatives for brand growth and consumer engagement.

Develop performance-driven digital strategies across:

Social Media Marketing

Performance Marketing

Influencer Collaborations

Content Marketing

SEO/SEM

Video Marketing

Consumer Engagement Campaigns

Drive e-commerce business growth across platforms such as:

Amazon

Flipkart

Blinkit

Zepto

Swiggy Instamart

Modern Trade & Quick Commerce Channels

Optimize digital shelf visibility, product listings, ratings & reviews, content quality, promotional campaigns, and conversion metrics.

Monitor and improve key digital KPIs including CAC, ROAS, CTR, engagement rates, traffic growth, and online revenue contribution.

Creative, Packaging & Communication Excellence

Lead packaging communication strategy, creative development, artwork approvals, product photography, and visual branding consistency.

Ensure all consumer-facing communication aligns with brand identity, category relevance, and premium market standards.

Manage internal creative teams and external agencies for:

Advertising creatives

Packaging designs

Digital assets

Corporate communication

Brochures & POSM

Retail branding materials

Drive innovation in packaging aesthetics, consumer storytelling, and shelf-impact communication.

Product Launches & Innovation Management

Collaborate with R

📌 Marketing Head / E Commerce Food Industry Only (India)
🏢 Connecting Chains
📍 India