19 Aug
|
Ecliqs Consulting
|
Hyderabad
19 Aug
Ecliqs Consulting
Hyderabad
Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.
Company: e-Cliqs Consulting
Experience: 2–5 years
Location: Hyderabad /
Employment Type: Full-time
About e-Cliqs e-Cliqs Consulting is a digital marketing agency helping businesses grow through Performance Marketing, SEO, GEO, Social Media Marketing, Website Development and Lead Generation.
We are looking for a results-driven LinkedIn Ads + SEO & GEO Expert who can independently manage LinkedIn advertising campaigns while also driving organic visibility through SEO and Generative Engine Optimisation (GEO).
Key Responsibilities
Looking for a Linkedin Ads specialist who can generate quality leads for B2B clients
- Plan, set up, manage and optimise LinkedIn Ads campaigns for B2B clients.
- Work on campaign objectives including Lead Generation, Website Conversions,
- Conduct audience research and create highly relevant targeting strategies based on industry, job title, seniority, company size, geography and other parameters.
- Set up Campaign Manager campaigns, audiences, conversion tracking and lead generation forms.
- Develop and test different ad formats, creatives, messaging and CTAs.
- Monitor key metrics such as CTR, CPC, CPL, conversion rate, lead quality and ROAS where applicable.
- Continuously optimise campaigns based on performance and lead quality.
- Analyse campaign data and prepare performance reports with actionable insights.
- Identify opportunities to scale campaigns while maintaining cost and lead quality.
SEO
- Conduct keyword research and develop keyword strategies based on search intent and business objectives.
- Perform technical, on-page and off-page SEO.
- Conduct website audits and identify issues affecting rankings, crawlability, indexing and Core Web Vitals.
- Optimise website pages, metadata, headings, internal linking, content structure and schema.
- Develop SEO content briefs and work closely with content writers.
- Monitor keyword rankings, organic traffic, indexed pages, backlinks and other SEO KPIs.
- Identify content gaps and competitor opportunities.
- Use tools such as Google Search Console,
Google Analytics, SEMrush/Ahrefs and Screaming Frog.
GEO – Generative Engine Optimisation
- Optimise websites and content for visibility across AI-powered search and answer engines such as ChatGPT, Google AI Overviews, Gemini and Perplexity.
- Identify opportunities to increase a brand's chances of being referenced in AI-generated answers.
- Develop content structures that improve entity relevance, topical authority and answerability.
- Work on structured data/schema, FAQs, authoritative content, citations and other GEO best practices.
- Track brand visibility and mentions across AI search platforms.
- Stay updated with changes in AI search, search behaviour and emerging GEO strategies.
Performance & Reporting
- Own the performance of assigned LinkedIn Ads and SEO/GEO accounts.
- Define KPIs and track performance against client objectives.
- Create clear monthly/weekly reports highlighting what happened, why it happened and what should be done next.
- Communicate performance insights and recommendations to the internal team.
- Take ownership of timelines, deliverables and results.
Must-Have Skills
- 2–5 years of hands-on experience in LinkedIn Ads and SEO.
- Proven Track record of successful Linkedin Ads campaigns
- Strong understanding of B2B lead generation.
- Experience managing LinkedIn Ads campaigns independently.
- Strong knowledge of technical and on-page SEO.
- Good understanding of keyword research and search intent.
- Understanding of Google Search Console and Google Analytics.
- Familiarity with SEO tools such as SEMrush, Ahrefs and Screaming Frog.
- Understanding of schema markup and structured data.
- Working knowledge of GEO / AI search optimisation.
- Strong analytical and problem-solving skills.
- Ability to independently identify problems and recommend solutions.
- Strong written and verbal communication skills.
Good to Have
- Experience with Google Ads or Meta Ads.
- Experience working with B2B SaaS, technology, professional services or international clients.
- Experience with LinkedIn Lead Gen Forms and Conversion Tracking.
- Basic understanding of content strategy and copywriting.
- Experience with WordPress and/or Shopify.
- Knowledge of GA4, Looker Studio and conversion tracking.
- Experience measuring brand visibility across AI search platforms.
Who We Are Looking For We are looking for someone who:
- Thinks in terms of business outcomes, not just tasks.
- Takes complete ownership of assigned accounts.
- Can analyse data and turn it into actionable decisions.
- Is comfortable experimenting, testing and learning.
- Doesn't wait for instructions for every small task.
- Can manage multiple clients and deadlines without compromising quality.
- Is curious about the rapidly evolving world of AI search and GEO.
- Can confidently explain why a strategy is being recommended.
Key Performance Indicators Performance will be evaluated based on:
- LinkedIn campaign efficiency and lead quality
- CPL and conversion rates
- Campaign optimisation and scalability
- Organic traffic and qualified organic leads
- Keyword/ranking growth
- Technical SEO health
- Indexed and optimised pages
- Content performance
- AI/LLM visibility and brand mentions
- Timely completion of deliverables
- Quality of client reporting and recommendations
- Overall contribution to client growth
Why Join e-Cliqs?
- Work across multiple industries and international markets
- Get hands-on exposure to Performance Marketing + SEO + GEO.
- Work in a fast-moving environment where experimentation is encouraged.
- Chance to develop expertise in one of the fastest-evolving areas of digital marketing.
- Work closely with strategy, content, performance marketing and web teams.
- Grow with a young and ambitious digital marketing agency.
To apply: Fill the google form https://docs.google.com/forms/d/1oB-xWJrRmohXYuhqvOa_JAt-RWJAunQauAzLuBMGg0o/edit
📌 Linkedin Ads + SEO (+GEO) Specialist (Hyderabad)
🏢 Ecliqs Consulting
📍 Hyderabad