ANSR is hiring for one of its clients.

ABOUT UNDER ARMOUR:

Our story is a classic American entrepreneurial journey, born from a simple, unmet need identified by an athlete. In 1996, founder Kevin Plank, then captain of the University of Maryland football team, set out to solve the problem of sweat-soaked cotton shirts by creating a moisture-wicking synthetic alternative. That innovation – HeatGear – redefined the athletic base layer and laid the foundation for what is today a global leader in performance apparel, footwear, and accessories.

Headquartered in Baltimore, Maryland, Under Armour is driven by a clear mission – to make all athletes better. This relentless pursuit of better defines who we are, shaping our focus on performance, innovation, and continuous improvement.

OUR PURPOSE:

Building on this global foundation, Under Armour India is purpose-built to access India’s top-tier talent and embed the brand’s culture into scalable, tech-driven solutions. At its core, this is about empowering those who strive for more – a belief reflected in our values: Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes, and Stand for Equality.

These values serve as a shared framework that guides how we think, build, and collaborate. They connect teams across geographies, reinforce our purpose, and ensure that everything we do is aligned to a common goal – enabling better outcomes for athletes and the business.

At Under Armour India, this translates into an environment where individuals have the freedom to go further, regardless of role. Teams are empowered to develop and deliver state-of-the-art products and digital solutions that enhance performance and drive impact at scale.

VALUES & INNOVATION:

Across Under Armour globally, our values act as the thread that unites every teammate, shaping a culture grounded in purpose, accountability, and shared ambition. They are not just principles, but active drivers of how we operate, innovate, and grow together.

This culture is deeply anchored in innovation – a continuous pursuit of better that pushes boundaries and challenges convention. Whether through product innovation or digital transformation, teams are enabled to create solutions that elevate performance and redefine possibilities for athletes everywhere.

PURPOSE OF ROLE:

Under Armour is seeking a Lead Software Engineer, Full Stack to join the Personalization & Loyalty Squad, responsible for designing, developing, and optimizing digital experiences that drive customer engagement, loyalty, and personalization across global ecommerce platforms.

This role is primarily focused on front-end engineering leading the development of scalable, high-performance user experience for web channels. The ideal candidate is passionate about creating seamless, personalized journeys, building modern user interfaces, and delivering intuitive experiences. As a full stack engineer, the candidate will also contribute to backend services, APIs, GraphQL,



integrations and data driven solutions. They will collaborate closely with the e-comm engineering squads.

This role requires a strong engineering mindset, a passion for personalization experiences, and the ability to influence technical direction while mentoring team members. This position combines technical leadership, frontend expertise, and full stack development capabilities to help Under Armour deliver world-class personalization experiences that strengthen customer relationships and drive business growth.

Reporting Structure - You will report directly to a manager employed by Under Armour Global Services Pvt. Ltd. in India.

YOUR IMPACT (Job Responsibilities):

- Lead the design, development, and delivery of scalable personalization and loyalty solutions across Under Armour’s digital ecosystem, with a primary focus on modern web front-end experiences and supporting backend services and integrations.
- Build and maintain scalable, high-performance web applications using React, Next.js, and modern frontend technologies, leveraging both Server-Side Rendering (SSR) and Client-Side Rendering (CSR) patterns.
- Design and implement personalized customer experiences powered by Salesforce Marketing Cloud Personalization (MCP), including content targeting, product recommendations, customer journeys, and loyalty engagement capabilities.
- Provide technical leadership for frontend architecture, analytics implementation, coding standards, and engineering best practices to ensure scalable, maintainable, and performant solutions.
- Partner with Product, UX, Marketing, Loyalty, Analytics, and Engineering teams to translate business objectives into customer-centric digital experiences that drive engagement, retention, and conversion.
- Collaborate with backend and platform teams to define APIs, event-driven architectures, data contracts, and integration patterns that enable real-time personalization and seamless customer experiences across channels.
- Develop and support integrations between ecommerce platforms, Salesforce MCP, loyalty platforms, customer data solutions, CMS platforms, and third-party services to enable personalized and connected customer journeys.
- Execute the full software development lifecycle, including technical design, implementation, automated testing, deployment, monitoring, and continuous optimization of digital experiences.
- Drive technical discovery and solution design in ambiguous problem spaces by evaluating trade-offs, defining execution plans, and delivering scalable solutions aligned with business and customer needs.




- Mentor engineers and provide leadership during production support and incident management, driving root-cause analysis, operational excellence, and continuous improvement of personalization and loyalty platforms, including participation in periodic on-call support.

QUALIFICATIONS:

- Bachelor's degree with typically 8 years of relevant experience OR Master's degree with typically 6 years of relevant experience OR typically 12 years of relevant work experience without degree
- 8+ years of experience in full stack software development with a strong emphasis on frontend engineering and customer-facing digital experiences.

Deep expertise in modern web development technologies, including:

- React and Next.js
- Typescript and Javascript
- HTML5, CSS3 and SCSS
- Responsive and accessible web design principles
- Robust understanding of Server-Side Rendering (SSR) and Client-Side Rendering (CSR) architectures, including performance optimization, SEO considerations, and user experience best practices.

Comfortable working across the full technology stack, with experience designing and integrating:

- Rest and GraphQL APIs
- Node.js services and microservices
- Caching strategies and performance optimization
- CI/CD pipeplines and modern DevOps practices
- Proven ability to translate product, business, and UX requirements into scalable technical solutions and modern frontend architectures.
- Experience working in Agile development environments and collaborating with Product Management, UX Design, Analytics, Marketing, and Engineering teams.
- Preferred: Experience building scalable ecommerce and personalization solutions that integrate frontend applications with backend services and third-party platforms.
- Required: Strong problem-solving, communication, and technical leadership skills, with the ability to clearly articulate architectural decisions, trade-offs, and implementation strategies.

WORKPLACE LOCATION:

- Location: This individual must reside within commuting distance from our UA India office.
- Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.

OUR COMMITMENT TO EQUAL OPPORTUNITY:

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law.

Under

Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. Reasonable accommodations are available for applicants with disabilities upon request.

📌 Lead Software Engineer - Full Stack-28661] (Bengaluru)
🏢 ANSR
📍 Bengaluru