Inside Sales Executive – School Outreach & Lead Generation

Company: RaseUp School EdTech Pvt. Ltd.

Department: Sales & Business Development

Position: Inside Sales Executive – School Outreach & Lead Generation

Location: Chhatrapati Sambhaji Nagar, Maharashtra

Employment Type: Full-Time

About RaseUp

RaseUp School EdTech Pvt. Ltd. is an education technology company working with schools to improve students’ English communication skills through our English Language Lab, teacher training, activity-based learning, digital resources, and structured classroom implementation.

We are expanding our school network and are looking for a high-energy, confident and highly persuasive Inside Sales Executive who can connect with schools, identify their requirements, generate qualified leads and book appointments/demos for our field sales team.

Role Objective The primary responsibility of this role is to connect with schools every day, speak with the right decision-makers, understand their requirements, create interest in RaseUp’s solutions and successfully book qualified appointments and product demos.

You will be the first point of contact between RaseUp and potential schools.

Your success will be measured not simply by the number of calls made, but by the quality of conversations, qualified leads, demos booked and appointments generated.

Key Responsibilities

- Daily School Calling

Make a high volume of outbound calls to schools every working day.

Contact school principals, directors, trustees, coordinators and other relevant decision-makers.

Introduce RaseUp and clearly communicate our English Language Lab and education solutions.

Build interest within a short conversation.

Follow up consistently with schools that show interest.

- School Requirement Identification The candidate must be able to ask the right questions and understand what the school actually needs.

Identify

Current English teaching methodology

Students’ English communication challenges

School’s requirement for English Language Lab

Current English curriculum/programme

Teacher training requirements

Digital learning requirements

Number of students

Number of teachers

Classes/grades covered

Current challenges faced by the school

Decision-maker and decision-making process

Expected timeline for implementation

- Lead Qualification

Not every school is a qualified lead.

You will be responsible for identifying:

Hot Leads

Immediate requirement

Decision-maker interested

Budget/feasibility exists

Demo can be scheduled

Warm Leads

Genuine interest

Requirement exists

Follow-up required





Cold Leads

No immediate requirement

Future potential

Maintain relationship for future follow-up

- Appointment & Demo Booking The most key responsibility is to convert conversations into meetings.

Convince qualified schools to attend a RaseUp demo.

Schedule appointments with principals/management.

Coordinate the demo schedule with the field sales team.

Share complete lead information with the sales team before the meeting.

Ensure that the appointment is confirmed.

Follow up before the appointment to reduce cancellations.

- Lead Management

Maintain accurate records of every school contacted.

The CRM/Excel record should include:

School Name

Location

Contact Person

Designation

Mobile Number

Student Strength

Requirement

Current Programme

Lead Source

Lead Status

Last Call Date

Next Follow-up Date

Appointment Date

Demo Status

Remarks

Sales Team Assigned

Final Outcome

- Follow-Up

Follow up with interested schools regularly.

Call schools after demos.

Reconnect with schools that postponed meetings.

Follow up with decision-makers who requested more information.

Maintain a systematic follow-up pipeline until the lead is converted or closed.

Daily Performance Expectations The candidate must be comfortable with daily calling targets and measurable sales KPIs.

Indicative daily expectations

KPI Target

Outbound Calls 80–120+

Meaningful Conversations 20–30+

Qualified Leads 5–10

Demo/Appointments 2–4+

Follow-ups 20–30+

CRM/Excel Updates 100%

Targets may be adjusted based on lead quality and campaign requirements.

Candidate Profile

We are looking for someone who is:

Extremely confident on the phone

Excellent in spoken English

Persuasive and convincing

Energetic and target-oriented

Comfortable speaking with principals and senior school management

Good at asking questions and understanding requirements

Strong in follow-up

Persistent without being aggressive

Good at objection handling

Comfortable with daily outbound calling

Able to work under sales targets

Good at maintaining lead records

Essential Skills

Communication

Excellent spoken English is mandatory.

The candidate should be able to:





Speak fluently and professionally

Explain a product clearly

Convince a school decision-maker

Handle objections

Build rapport quickly

Conduct a professional sales conversation

Speak confidently with principals and directors

Knowledge of Hindi and Marathi will be an advantage.

Computer Skills

Basic computer knowledge is required.

Candidate should know

MS Excel / Google Sheets

Data entry

Basic CRM usage

WhatsApp

Email

Google Meet/Zoom

Internet research

Advanced Excel is not required.

What matters more is strong communication + sales ability + disciplined lead management.

Qualification

Graduate in any discipline preferred.

1–3 years of experience in telecalling, inside sales, education sales, EdTech, B2B sales or business development preferred.

Freshers with exceptional communication and convincing skills may also be considered.

Preferred Experience

Candidates with experience in

School/education sales

EdTech

B2B telecalling

Inside sales

Lead generation

Tele-sales

School outreach

Counselling

- Business development will be preferred.

What We Expect From You

This is not a passive calling job.

We need someone who can pick up the phone and confidently say:

“Let me understand what your school currently needs, and if RaseUp can genuinely help, I would like to schedule a short demo with our team.”

You should be able to turn:

Call → Conversation → Requirement → Interest → Qualified Lead → Appointment → Demo The field sales team will take responsibility for the school visit, detailed presentation, negotiation and closing.

Your responsibility is to create a strong and qualified sales pipeline.

Key Performance Indicators (KPIs)

Performance will primarily be evaluated on:

- Number of quality calls
- Meaningful conversations
- Qualified school leads
- Decision-maker conversations
- Appointments booked
- Demos successfully conducted
- Follow-up discipline
- Lead-to-demo conversion
- Demo-to-opportunity conversion
- Accuracy of CRM/Excel records

Ideal Candidate The ideal candidate is someone who is:

Confident + Fluent in English + Persuasive + Consistent + Target-Oriented + Strong in Follow-Up

If you are someone who enjoys speaking with people, convincing them, understanding their requirements and converting conversations into meetings, this role is for you.

Career Opportunity

This role provides an opportunity to grow into:

Inside Sales Executive → Senior Inside Sales Executive → Business Development Manager → School Sales

📌 Inside Sales Executive – School Outreach & Lead Generation (Aurangabad)
🏢 RaseUp
📍 Aurangabad