Influencer & UGC Marketing Executive

About Apni Things

Apni Things is a fast-growing D2C e-commerce brand focused on practical and innovative products for Indian households.

We are expanding our influencer and UGC marketing efforts to produce more high-quality content for our performance marketing campaigns. We are looking for someone who can take ownership of influencer outreach, creator relationships, and UGC production.

Responsibilities

- Research and identify relevant influencers and UGC creators on Instagram and other platforms
- Reach out to 40–60+ creators daily through Instagram, WhatsApp and email
- Negotiate collaboration fees, deliverables, timelines and usage rights
- Manage influencer collaborations from initial outreach to final content delivery
- Coordinate product dispatch, creative briefs, scripts, references and revisions
- Build and maintain a database of influencers and UGC creators
- Identify new creators, content formats, hooks and creative angles
- Research competitor content, trending Reels and UGC formats
- Build long-term relationships with high-performing creators
- Work closely with the Creative and Performance Marketing teams to produce ad-ready content
- Track creator responses, collaboration costs, content delivery and performance
- Continuously improve the influencer outreach and UGC production process

Requirements

- 1–3 years of experience in influencer marketing, UGC, social media marketing, creator management or a similar role
- Strong understanding of Instagram, Reels and short-form video content




- Excellent communication and negotiation skills
- Strong follow-up and coordination skills
- Ability to identify good creators based on content quality, audience and engagement
- Organized and comfortable working with spreadsheets and databases
- Proactive, target-oriented and comfortable working in a fast-paced workplace

Preferred

- Experience working with D2C or e-commerce brands
- Experience sourcing UGC specifically for Meta Ads
- Existing network of influencers or UGC creators
- Experience negotiating creator rates and usage rights
- Basic understanding of performance marketing metrics such as CTR, CPA and ROAS

Key Performance Indicators

- Number of quality creators contacted
- Creator response rate
- Number of collaborations finalized
- Number of usable, ad-ready UGC videos produced
- Average cost per usable creative
- Content delivery timelines
- Number of high-performing creators acquired

What We Offer

- Opportunity to work with a fast-growing D2C e-commerce brand
- Hands-on experience in influencer marketing, UGC and performance marketing
- Opportunity to work closely with the Creative and Performance Marketing teams
- High ownership and growth opportunities

Location: Ahmedabad, Gujarat

Job Type: Full-time

Experience: 1–3 years

Salary: ₹20,000–₹35,000 per month, depending on experience

If you are passionate about social media, enjoy working with creators and know how to turn creator collaborations into high-quality content, we would love to hear from you.

📌 Influencer & UGC Marketing Executive (Ahmedabad)
🏢 Apni Things
📍 Ahmedabad