Location: Andheri west, Mumbai

Experience: 2+ years

Type: Full-time

About Tipple Works Co.Tipple Works Co. is a creative-first, full-stack marketing agency working across Alco-Bev, F&B;, Hospitality, Lifestyle and other consumer brands.

We build brand strategy, content, social media, performance marketing, influencer campaigns and more — focused on driving relevance and business growth.

We’re looking for an Influencer Marketing & Content Manager who understands creators, culture and content — but also thinks like a marketer and business owner.

The RoleYou will lead influencer-led campaigns and content initiatives from idea to execution, ensuring they deliver real business impact.

This includes influencer marketing, content planning, shoots, events, creator experiences and social media execution.

What You’ll DoInfluencer Marketing

- Manage end-to-end influencer campaigns across Lifestyle, F&B;, Alco-Bev, Hospitality, etc.
- Build and maintain strong relationships with creators, managers and agencies
- Identify and onboard relevant influencers based on strategy and budget
- Handle outreach, negotiation, contracts, approvals and delivery
- Maintain and grow a strong creator database
- Ensure timely, budget-aligned campaign execution
- Build long-term creator partnerships and ambassador programs

Content & • Creative

- Develop strong, creator-first campaign ideas
- Write briefs, scripts and content directions
- Collaborate with strategy and creative teams
- Stay updated on trends, formats and creator culture
- Convert influencer content into larger campaign opportunities
- Support product shoots when required (coordination + execution)

Social Media

- Manage posting and publishing across client platforms
- Ensure platform-optimised captions, formats and timing
- Track performance and improve reach/engagement
- Stay updated on algorithms and content trends

Campaigns, Shoots & • Events

- Coordinate influencer campaigns, shoots and brand events
- Manage timelines, stakeholders and deliverables
- Handle on-ground execution when required




- Troubleshoot and ensure smooth delivery

Creator Experiences & • FAM Trips

- Plan and execute FAM trips and creator experiences
- Manage creator selection, travel, logistics and itineraries
- Ensure strong content output from experiences

Business & • Growth

- Focus on how influencer marketing drives awareness, leads and sales
- Build creator strategies aligned to business goals
- Identify performance, affiliate and long-term partnership opportunities
- Support upselling within existing accounts

Reporting & • Analysis

- Track campaign performance (reach, engagement, clicks, conversions, etc.)
- Create clear reports with insights and learnings
- Recommend improvements for future campaigns

What We’re Looking For

- 2+ years in influencer marketing (agency experience preferred)
- Strong network of creators, managers and agencies
- Active influencer database (Lifestyle, F&B;, Alco-Bev, Hospitality, etc.)
- Strong negotiation and communication skills
- Ability to manage end-to-end campaigns independently
- Good understanding of social media platforms and trends
- Strong creative + execution + project management skills
- Comfortable handling budgets, timelines and multiple stakeholders
- Business mindset focused on growth and ROI
- Willingness to work on-ground when required

You’re a Outstanding Fit If…

- You know creators beyond follower counts
- You can build a campaign from idea → script → execution
- You can switch between strategy, calls, shoots and events easily
- You think in terms of “how does this drive business?”
- You are proactive, independent and execution-focused
- You balance creativity with commercial thinking

What Success Looks LikeSuccess is not just influencer count or posts.

It is

Strong creator relationships → Better ideas → Seamless execution → Engaging content → Measurable business impact → Client growth

We want someone who can make influencer marketing a real growth engine, not just a deliverable.

Apply WithYour CV + a short note on:

- A successful influencer campaign you worked on
- Objective, your role, and business outcome

📌 Influencer Marketing Specialist (Mumbai)
🏢 Tipple Works
📍 Mumbai