Job Title: Influencer Marketing Coordinator

Company: Accord Marketing Studio

Job Type: Full-time

Location: Madurdaha, East Kolkata Township, West Bengal

Experience: 0–2 Years (Freshers with excellent communication skills may apply.)

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Accord Marketing Studio is looking for a proactive and well-coordinated Influencer Marketing Executive to manage influencer campaigns, creator communication, and daily execution for client brands.

The candidate will be responsible for finding suitable influencers, coordinating collaborations, managing campaign deliverables, following up with creators, and ensuring smooth execution of influencer marketing campaigns. This role requires strong communication skills, negotiation ability, attention to detail, and the ability to manage multiple creator campaigns at the same time.

Key Responsibilities:

- Identify and shortlist relevant influencers, creators, and content partners for brand campaigns
- Coordinate with nano, micro, macro, and category-specific influencers as per campaign requirements
- Reach out to influencers for collaborations, barter campaigns, paid campaigns, and brand promotions
- Negotiate commercials, deliverables, timelines, and content requirements with influencers
- Share campaign briefs clearly with influencers and ensure proper understanding of brand guidelines
- Track influencer content deliverables such as reels, stories, posts, videos, and reviews
- Coordinate approvals between clients, internal teams, and influencers
- Follow up with influencers for content submission, corrections, posting, and reporting
- Maintain influencer databases with contact details, categories, location, commercials, and performance history
- Monitor live influencer content and ensure posting is done as per schedule
- Collect screenshots, links, insights, and campaign performance data after posting




- Prepare influencer campaign reports and daily/weekly status updates
- Stay updated with trending creators, viral content formats, social media trends, and platform updates
- Work closely with the social media, content, and campaign teams for smooth execution

- Requirements:

- Graduate in Marketing, Mass Communication, Media, Business, or a related field
- 0-2 years of experience in influencer marketing, creator coordination, digital marketing, or campaign execution
- Good understanding of Instagram, YouTube, Facebook, LinkedIn, Reels, Shorts, and creator-led content
- Strong communication, negotiation, and follow-up skills
- Ability to manage multiple influencers and campaign timelines at once
- Basic knowledge of influencer categories, engagement rate, reach, content quality, and audience fit
- Good knowledge of MS Excel, Google Sheets, and campaign tracking formats
- Robust coordination skills with attention to detail
- Ability to work with deadlines and manage daily execution tasks
- Comfortable with creator outreach, calls, WhatsApp coordination, and email communication

Preferred Skills:

- An existing network of influencers or creators will be an added advantage
- Experience working in a marketing agency, influencer agency, content studio, or brand marketing team
- Understanding of paid, barter, affiliate, and UGC-based influencer campaigns
- Ability to identify creators suitable for FMCG, beauty, fashion, lifestyle, D2C, ecommerce, and consumer brands
- Basic understanding of influencer campaign reporting and performance metrics

About Accord Marketing Studio:

Accord Marketing Studio is a growth-focused marketing studio that helps brands scale through strategy, content, creators, commerce, and performance marketing. We build integrated marketing systems that help brands get discovered, trusted, purchased, and remembered.

📌 Influencer Marketing Coordinator (Kolkata)
🏢 Accord Marketing Studio
📍 Kolkata