Qualifications &

Skills

 MBA in Marketing / Business Development or equivalent.

 8 years of experience in marketing in FRP, SMC, or Composite related products.

 Excellent understanding of B2B marketing, government procurement systems, and project-based selling.

 Robust communication, analytical, and presentation skills.

 Proficiency in MS Office, CRM tools, and digital marketing platforms.

 Experience with FRP, SMC, or construction-related products is preferred.

Key Responsibilities

 Strategic Planning &

- Execution o Develop and implement integrated marketing strategies to promote FRP

Pultrusion and SMC product lines.

o Identify market opportunities in government tenders, EPC contractors, builders,

architects, and distributors.

 Branding &

- Communication o Oversee the creation of marketing collaterals, brochures, datasheets, case studies, videos, and product presentations.

o Strengthen brand visibility through trade shows, exhibitions, digital marketing,

and PR initiatives.

 Market Research &





- Insights o Analyze industry trends, competitor strategies, and customer behavior to provide actionable insights to sales and leadership teams.

o Monitor pricing trends, and suggest product positioning accordingly.

 Channel &

- Tender Marketing o Build relationships with contractors, consultants, and PSU/CPWD/PWD tendering authorities for product approvals.

o Support tender participation by coordinating documentation and marketing inputs.

 Digital &

- Social Media Marketing o Lead B2B digital marketing efforts via LinkedIn, Google Ads, SEO/SEM, and company website.

o Supervise content strategy, campaign execution, and lead generation programs.

 Team Leadership &

- Coordination o Mentor and guide junior marketing executives and interns. o Work closely with Sales, Design, and Production teams to align marketing goals with business objectives

📌 Head of Sales & Marketing (India)
🏢 MM Staffing u0026 Career Consultants
📍 India