Responsibilities & Key Deliverables

Key Responsibilities:

Sales & Business Development:

- Develop and execute a comprehensive sales strategy for rooftop, floating and small utility-scale ground-mount solar projects (up to 20MW).
- Generate and qualify leads across industrial, commercial, institutional and government sectors.
- Build and maintain a strong pipeline of opportunities across geographies.
- Drive B2B and B2G sales, ensuring alignment with business goals.

Client & Stakeholder Management:

- Develop and maintain relationships with key decision-makers (CXOs, facility managers, PSU officials, etc.).
- Manage end-to-end client engagement from pitch to project award.
- Lead client negotiations including pricing, terms, and contract closure.

Team Leadership & Collaboration:

- Build and lead a high-performing sales team with clear performance KPIs.
- Collaborate with Engineering, Project Management, and Finance teams to develop competitive proposals and ensure delivery capability.

Market Intelligence & Strategy:

- Conduct competitive benchmarking and market research.
- Identify recent market segments and partnership opportunities.
- Provide inputs into pricing strategy, go-to-market plans, and innovation roadmaps.

Key Performance Indicators (KPIs):

- Annual sales/revenue generated from target segments.
- Conversion rate of qualified leads to successful deals.




- Number and size of projects secured.
- Market expansion and penetration.
- Customer satisfaction and retention.

Core Competencies:

- Strong verbal and written communication skills to deliver persuasive pitches and reports
- Driven by outcomes
- Demonstrates ownership from lead generation to deal closure and handover.
- Ability to work under pressure, meet deadlines, and exceed targets.
- Well verse with softwares like pvsyst, google sketchup and autocad
- Excellent communication, negotiation, and interpersonal skills.
- Strategic thinker with a hands-on approach.
- Familiarity with government policies and regulatory frameworks in the renewable energy space.
- Techno-commercial acumen with knowledge of solar PV technology, CAPEX/OPEX models, and ROI calculations.

Qualification & Other Requirements

Education:

- Bachelor’s degree in Engineering (Electrical/Mechanical preferred).
- MBA in Sales/Marketing/Business Development (preferred).

Experience:

- 18-20 years of experience in Solar sales, with at least 10 years in EPC sales in rooftop/floating/small utility solar segment in C&I; and Govt.
- Proven track record in achieving annual revenue targets and closing large-scale EPC/developer-led projects.
- Experience working with DISCOMs, PSU, state nodal agencies, and industrial clients is a plus.

📌 Head of Sales (India)
🏢 HARTEK GROUP
📍 India