About the Company

FIRKI is expanding its business across FMCG, HORECA, B2B, gifting and collaboration channels and is looking for dynamic, result-oriented sales professionals to join our growing team.

We are looking for individuals who can identify new business opportunities, acquire and manage clients, build strong relationships and contribute to business growth across assigned markets.

Open Positions & Locations

1. HORECA – Sales / Business Development

Locations: Indore | Bhopal | Kanpur

2. Gifting & Collaborations – Sales / Business Development

Locations: Delhi NCR | Lucknow | Bangalore

3. Area Sales Manager (ASM)

Locations: Chandigarh | Meerut | Agra | Ghaziabad

Key Responsibilities

- Identify and develop new business opportunities in the assigned territory.
- Generate leads through market visits, networking, referrals and other business development activities.
- Build and maintain strong relationships with clients, business partners and key accounts.
- Develop and manage HORECA accounts including cafés, restaurants, QSRs, bakeries, cloud kitchens and other food businesses.
- Explore and develop opportunities in corporate gifting, events, weddings, conferences and brand collaborations.
- Conduct client meetings, understand customer requirements and present suitable business solutions.
- Negotiate with clients and convert leads into successful business partnerships.
- Achieve assigned sales targets and contribute to revenue growth.
- Acquire recent accounts and maintain strong relationships with existing clients.
- Identify new sales channels, partnerships and market expansion opportunities.
- Monitor market trends, customer requirements and competitor activities.
- Coordinate with internal teams to ensure smooth execution and customer satisfaction.
- Maintain sales reports, sales pipelines and regular updates on business performance.





Additional Responsibilities – Area Sales Manager
- Take ownership of the assigned territory and drive overall sales performance.
- Develop and manage key accounts and business relationships.
- Identify opportunities for territory expansion and new channel development.
- Monitor sales performance against targets and prepare regular reports.
- Lead and coordinate sales activities within the assigned territory.

Qualifications & Experience
- Bachelor's degree in any discipline.
- Mandatory: Prior experience in the FMCG industry.
- Relevant experience in Sales, Business Development, HORECA, B2B, Distribution, Gifting or Channel Sales will be preferred.
- Strong understanding of sales processes, customer acquisition and business development.
- Excellent communication, negotiation and interpersonal skills.
- Strong relationship-management and client-handling abilities.
- Target-oriented and result-driven approach.
- Ability to work independently and take ownership of assigned markets.
- Willingness to travel within the assigned territory.

Important: FMCG industry experience is mandatory for this opportunity. Candidates without relevant FMCG experience will not be considered.

Key Skills

- FMCG Sales
- Sales & Business Development
- HORECA Sales
- B2B Sales
- Business Development
- Client Acquisition
- Lead Generation
- Channel Development
- Distribution
- Account Management
- Relationship Management
- Negotiation
- Territory Management
- Corporate Gifting
- Partnerships & Collaborations

Employment Details

Employment Type: Full-time

Workplace: On-site / Field-based

Industry: FMCG / HORECA / B2B / Gifting & Collaborations

Experience: FMCG experience is mandatory

Open Locations: Indore, Bhopal, Kanpur, Delhi NCR, Lucknow, Bangalore, Chandigarh, Meerut, Agra and Ghaziabad.

How to Apply

Interested candidates can DM their CV, email their CV to [email protected]

📌 Head of Sales and Business Development (Delhi)
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📍 Delhi