About the Role:

Threatcop is looking for a Head of Marketing to own and scale the marketing function as we grow our People Security Management (PSM) footprint across 30+ countries. This is a leadership role for someone who can move fluidly between strategy and execution — setting the marketing vision for the business while staying close enough to the work to shape campaigns, coach the team, and defend results with data.

You'll report directly to leadership and be responsible for building Threatcop's brand and demand engine in the B2B cybersecurity/IT space, while mentoring and scaling a high-performing marketing team.

Roles and Responsibilities:

- Marketing Strategy & Leadership: Own the overall marketing roadmap — brand, demand generation, content, and product marketing — aligned to company revenue and growth targets.
- Team Building & Management: Hire, lead, and mentor a cross-functional marketing team (content, social, performance, design); set goals, review performance, and build a strong marketing culture.
- Demand Generation & Paid Media: Own the strategy (not just execution) for integrated paid campaigns across Google Ads, LinkedIn, and Meta — setting budgets, targets, and ROI benchmarks, and holding the team accountable to them.
- Brand & Content Strategy: Define Threatcop's brand voice and positioning in the PSM/cybersecurity category; guide content strategy across web, social, and campaigns to ensure consistency and impact.
- SEO & Web Growth: Set the strategic direction for organic growth — keyword strategy, site architecture, and content investments — using tools like Google Analytics, Search Console, SE Ranking, and SEMrush to track progress and course-correct.
- Email & Lifecycle Marketing: Oversee email marketing strategy to nurture leads and support the sales pipeline, ensuring it's tightly integrated with broader campaigns.




- Market & Competitive Intelligence: Champion a strong point of view on industry trends, competitor moves, and buyer behavior; translate insights into strategy the whole team acts on.
- Budget Ownership: Own the marketing budget, allocate spend across channels based on performance, and report ROI to leadership.
- Cross-Functional Alignment: Partner closely with Sales, Product, and Customer Success to ensure marketing efforts translate into pipeline and revenue, and that messaging stays aligned across teams.
- Reporting & Analytics: Build the reporting cadence and dashboards that give leadership visibility into what's working — traffic, engagement, pipeline contribution, and campaign ROI.

Required Skills and Qualifications:

- Bachelor's/Master's degree with 8+ years of marketing experience, including 3+ years in a leadership/managerial capacity, ideally in the B2B IT/software or cybersecurity industry.
- Proven track record of building and scaling a marketing function — not just running campaigns, but setting strategy and managing a team to execute it.
- Strong grip on demand generation and paid media (Google Ads, LinkedIn, Meta) with the judgment to set budgets and evaluate ROI.
- Deep familiarity with SEO and web analytics tools (Google Analytics, Search Console, SE Ranking, SEMrush) and the ability to translate data into strategic decisions.
- Experience owning brand and content strategy across multiple channels, with a sharp eye for consistency and quality.




- Strong budget management experience — planning, allocating, and reporting on marketing spend.
- Excellent communication and stakeholder management skills; comfortable presenting strategy and results to leadership.
- Hands-on, data-driven mindset paired with the ability to think and plan at a strategic level.
- AI Tool Proficiency: Hands-on, day-to-day use of AI tools such as Claude/NotebookLM is required.

Why You’ll Enjoy Working at Threatcop

- Experience the speed and ownership of a high-growth startup with the stability of a mature, profitable organisation.
- Chance to build and lead the sales organization at a global cybersecurity product company.
- Competitive compensation with leadership-level growth opportunities.
- Comprehensive benefits including health insurance, gratuity, and Employees’ Provident Fund.
- A collaborative, merit-driven, and inclusive workplace.

About Threatcop

Threatcop is a leading People Security Management (PSM) company and a sister concern of Kratikal.

We help organizations reduce cyber risk by strengthening the human layer of security. By addressing social engineering and email-based threats, we transform employees from the weakest link into the strongest line of defense.

- Serving 250+ large enterprises and 600+ SMEs across 30+ countries
- Trusted by organizations like Axis Bank, GAIL India, ONGC, Max Life Insurance, Daman Insurance, UNICOIL, NPCI, Tata Consumer Products, and more
- USA-based company headquartered in Noida, with offices in Mumbai, Pune, Bangalore, Chennai, Dubai, and Riyadh

Using our A-A-P-E framework (Assess, Aware, Protect, Empower), we deliver impactful solutions, including TSAT, TLMS, TDMARC, and TPIR, to proactively mitigate human-centric cyber risks. ? Learn more: www.threatcop.com

📌 Head of Marketing (Noida)
🏢 threatcop
📍 Noida