About ProV:

ProV is a fast growing consumer brand in the dry fruits and healthy snacking space, with a presence across retail, e-commerce and emerging digital channels. As we scale, we are looking for a dynamic Head of Marketing to build ProV into a strong, differentiated and high-recall consumer brand.

This is a senior, high-ownership role responsible for Brand, Digital, Performance Marketing, Social Media, Content, Campaigns and Consumer Growth.

The Role The Head of Marketing will own ProV's overall marketing strategy and execution, balancing long-term brand building with measurable business growth.

The ideal candidate is someone who can think like a brand strategist, operate like a digital marketer, understand consumer behaviour, and use data to make business decisions.

You will work closely with the Founder, Sales, Product and E-commerce teams to build the brand and accelerate growth.

Key Responsibilities

1. Brand & Marketing Strategy

- Own ProV's overall brand positioning, communication and marketing strategy.
- Develop annual, quarterly and campaign-level marketing plans.
- Build strong brand differentiation, recall and consumer relevance.
- Develop campaigns around products, festivals, occasions and key consumption moments.
- Ensure consistent brand communication across packaging, digital, retail and other consumer touchpoints.

2. Digital & Performance Marketing

- Lead performance marketing across Google, Meta, YouTube and other relevant platforms.
- Develop acquisition, retargeting and conversion strategies.
- Manage marketing budgets and optimise CAC, ROAS, CPA, CTR and conversion rates.




- Analyse campaign performance and continuously improve targeting, creatives and media allocation.
- Work with agencies/partners while maintaining strong internal ownership of strategy and performance.

3. Social Media, Content & Influencers

- Own ProV's social media strategy across Instagram, YouTube and other relevant platforms.
- Develop content pillars, calendars and campaigns that build both brand and engagement.
- Guide creative teams, agencies, photographers, videographers and designers.
- Develop and execute influencer/creator marketing strategies.
- Identify emerging content formats, platforms and consumer trends.

4. Campaigns & Product Launches

- Lead end-to-end marketing campaigns from consumer insight → concept → creative → media → execution → measurement.
- Develop go-to-market strategies for current products and categories.
- Create integrated campaigns across digital, social, influencer, e-commerce and relevant offline channels.
- Measure campaign effectiveness and commercial impact.

5. E-commerce & Consumer Growth

- Work closely with the e-commerce, marketplace and sales teams to drive online growth.
- Support D2C, marketplace and quick-commerce marketing initiatives.
- Improve digital discoverability, product visibility and conversion.




- Use consumer and sales data to identify growth opportunities.

6. Team, Agency & Budget Management

- Build and lead the marketing team as the business scales.
- Manage creative, digital, media, PR and influencer agencies as required.
- Set clear briefs, deliverables, budgets and KPIs.
- Ensure marketing spends are efficient and deliver measurable business outcomes.

What We Are Looking For

- Educational Qualification: Preferably MBA / PGDM in Marketing or a related discipline from a reputed institute.
- 7–10 years of marketing experience, preferably in FMCG, Food & Beverage, D2C, Retail, Wellness or another consumer-facing business.
- Solid experience in brand building as well as digital/performance marketing.
- Hands-on understanding of Google Ads, Meta Ads and YouTube.
- Proven experience in developing and executing consumer campaigns.
- Strong understanding of social media content and influencer marketing.
- Experience managing marketing budgets and external agencies.
- Strong analytical ability with a clear understanding of CAC, ROAS, conversion and marketing ROI.

Key Success Measures

- Brand awareness, recall and engagement
- Customer acquisition and CAC
- ROAS and marketing ROI
- D2C / e-commerce revenue growth
- Successful product and campaign launches
- Overall contribution of marketing to ProV's business growth

We are based at Andheri East, near Chakala Metro Station

If you are passionate about building consumer brands, combining creativity with data, and taking ownership of growth, we would love to hear from you!

📌 Head of Marketing (Mumbai)
🏢 ProvFoods
📍 Mumbai