About Us:

Buyhatke is an AI-driven shopping intelligence platform helping consumers make smarter commerce decisions by saving them time and money. We work across categories such as shopping, cabs, food, grocery, and more, with an ambition to build a consumer AI agent that can simplify commerce decisions across the world.

We are now looking for a Head of International Expansion to lead our global growth journey and take Buyhatke's products into new international markets.

About the Role:

As the Head of International Expansion, you will own the strategy and execution for expanding Buyhatke into international markets. You will identify high-potential markets, understand local consumer behaviour and competitive landscapes, determine product-market fit, and build the roadmap required to launch and scale across geographies.

This role requires someone who has experience working on products across multiple countries or international markets and has experience taking products from strategy to execution in new geographies.

You will work closely with the leadership, product, engineering, marketing, partnerships, and business teams to build a scalable international expansion playbook for Buyhatke.

What You'll do:

- Own International Expansion Strategy: Develop and execute Buyhatke's international expansion strategy, including market prioritization, entry strategy, launch plans, and scaling roadmap.
- Identify New Markets: Evaluate countries and regions based on market size, consumer behaviour, e-commerce maturity, competition, regulatory environment, monetization potential, and overall business opportunity.
- Drive Market Entry: Lead end-to-end market launches, from market research and product validation to partnerships, go-to-market strategy, launch execution, and early-stage growth.
- Product Localization & Market Fit: Work closely with product and engineering teams to adapt Buyhatke's product experience, features,



pricing, and value proposition to meet the needs of different markets.
- Build Strategic Partnerships: Identify and establish relationships with international e-commerce platforms, merchants, brands, affiliates, payment partners, technology providers, and other strategic partners.
- Develop Go-to-Market Strategy: Define market-specific acquisition, activation, retention, and monetization strategies in collaboration with marketing and growth teams.
- Own Business Metrics: Define and track key metrics for international markets, including acquisition, activation, engagement, retention, revenue, CAC, LTV, and contribution margins.
- Conduct Competitive & Consumer Research: Develop a deep understanding of local competitors, consumer behaviour, shopping patterns, pricing ecosystems, and emerging trends across target markets.
- Build the International Expansion Playbook: Develop repeatable frameworks and processes for market evaluation, launch, localization, partnerships, and scaling that can be applied across multiple countries.
- Cross-functional Leadership: Work closely with Product, Engineering, Marketing, Business Development, Finance, and Operations teams to ensure successful execution across markets.
- Leadership & Ownership: Act as the primary owner for international expansion and present market opportunities, business cases, progress, and recommendations to the leadership team.

Requirements:

- 6+ years of relevant experience in international expansion, product strategy, business growth, consulting,



business development, or a similar role.
- Strong experience working on products or businesses across multiple countries/geographies.
- Proven experience in launching, scaling, or managing products in international markets.
- Strong understanding of market entry strategy, product localization, go-to-market, and international growth.
- Experience evaluating new markets and converting market research into actionable business strategies.
- Strong analytical and problem-solving skills with the ability to make data-driven decisions.
- Experience working closely with Product, Growth, Marketing, Engineering, and Business teams.
- Strong understanding of consumer internet, e-commerce, marketplaces, fintech, SaaS, or other technology-led businesses.
- Excellent communication, stakeholder management, and negotiation skills.
- Robust ownership mindset with the ability to operate independently in a fast-paced and ambiguous environment.
- Willingness to travel internationally as required for market launches, partnerships, and business development.

Good to Have

- Experience in e-commerce, shopping intelligence, price comparison, marketplaces, consumer AI, or affiliate commerce.
- Experience launching products in multiple international markets.
- Existing relationships with international e-commerce platforms, merchants, affiliates, or technology partners.
- Experience building and managing international teams or market-level P&Ls.;
- Prior experience in a high-growth startup or technology company.

What You'll OwnMarket Discovery → Market Prioritization → Product-Market Fit → Market Entry → Launch → Growth → Scale

This is a high-ownership leadership role where you will have the opportunity to build Buyhatke's international business from the ground up and play a key role in shaping the company's global growth story.

📌 Head of International Expansion (Bengaluru)
🏢 Buyhatke
📍 Bengaluru