About the Role

- We are looking for an experienced and results-driven Digital Marketing Head to lead our digital marketing strategy, strengthen our online presence, generate qualified business leads, and drive measurable revenue growth.
- The ideal candidate will have 10+ years of experience in digital marketing, with a robust track record of developing and executing integrated marketing strategies across SEO, SEM, paid media, social media, content marketing, email marketing, marketing automation, and analytics.
- This is a senior leadership role requiring a combination of strategic thinking, data-driven decision-making, hands-on digital expertise, and strong team leadership.

Key Responsibilities:

1.

Digital Marketing

Strategy

- Develop and execute the company's overall digital marketing strategy aligned with business and revenue objectives.
- Build annual and quarterly digital marketing plans, budgets, campaigns, and KPIs.
- Identify new digital channels, market opportunities, and emerging trends.
- Develop strategies for brand awareness, lead generation, customer acquisition, engagement, and conversion.

2.

Performance

Marketing

- Lead Google Ads, Meta Ads, LinkedIn Ads, programmatic advertising, and other paid acquisition channels.
- Own campaign performance, CAC, CPL, ROAS, conversion rates, and marketing ROI.
- Develop and continuously optimize campaign targeting, creatives, landing pages, and conversion funnels.
- Manage and optimize digital marketing budgets based on performance and business priorities.

3. SEO &

- Organic Growth

- Develop and execute comprehensive SEO strategies covering technical SEO, on-page SEO, off-page SEO, local SEO, and content optimization.
- Improve organic rankings, website traffic, qualified leads, and conversions.
- Conduct keyword research, competitor analysis, technical audits,



and content gap analysis.
- Work closely with content and development teams to improve website performance and search visibility.

4. Content &

- Social Media

- Define the company's content marketing strategy across websites, blogs, social media, email, and other digital channels.
- Lead social media strategy and brand positioning across relevant platforms.
- Ensure content is aligned with the company's target audience, brand guidelines, and business objectives.
- Measure content and social media performance using meaningful business KPIs.

5. Lead Generation &

- Conversion

- Build and optimize B2B/B2C digital lead-generation funnels, depending on business requirements.
- Develop landing pages, lead magnets, campaigns, remarketing strategies, and conversion optimization initiatives.
- Work closely with the Sales/Business Development team to improve lead quality and conversion.
- Establish processes for tracking leads from acquisition through conversion and revenue.

6. Analytics &

- Marketing Technology

- Use Google Analytics 4, Google Search Console, Google Tag Manager, CRM, dashboards, and marketing automation platforms to monitor performance.
- Build data-driven reporting frameworks for senior management.
- Analyze customer journeys, attribution, funnel performance, and campaign ROI.
- Leverage AI and automation tools to improve marketing productivity, personalization, and campaign performance.

7. Team Leadership

- Build,



mentor, and manage a high-performing digital marketing team.
- Define team objectives, KPIs, responsibilities, and performance metrics.
- Manage external agencies, freelancers, technology partners, and vendors where required.
- Foster a culture of experimentation, accountability, innovation, and continuous optimization.

8. Cross-Functional Collaboration

- Collaborate with Sales, Business Development, Product, Technology, Design, Content, and Leadership teams.
- Translate business objectives into measurable digital marketing initiatives.
- Present marketing performance, insights, forecasts, and recommendations to senior management.

Must-Have Skills:

- Digital Marketing Strategy &
- Leadership

- Performance Marketing
- SEO &
- SEM
- Google Ads &
- Meta Ads
- LinkedIn Advertising
- Lead Generation &
- Demand Generation
- Conversion Rate Optimization (CRO)
- Marketing Funnel Management
- Content Marketing
- Social Media Marketing
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Marketing Analytics &
- Attribution
- CRM &
- Marketing Automation
- Budget &
- ROI Management
- Team Leadership &
- Stakeholder Management

Strongly Preferred:

- B2B Digital Marketing
- Account-Based Marketing (ABM)
- Email Marketing &
- Automation

- A/B Testing &
- Experimentation
- Landing Page Optimization
- Customer Journey Analytics
- AI-powered Marketing Tools
- Experience managing digital marketing agencies and vendors
- Strong understanding of MarTech platforms and integrations

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 10+ years of professional experience in Digital Marketing, with significant experience in a leadership/management role.

📌 Head of Digital Marketing (Bengaluru)
🏢 AEC Promag Consultancy Private
📍 Bengaluru