We are looking for an experienced B2B Sales Head with strong experience in the ice cream / frozen desserts / FMCG industry to lead and scale our B2B business.

The ideal candidate should have a proven track record of developing B2B channels, acquiring key accounts, building institutional and HoReCa business, managing sales teams, and achieving revenue and profitability targets.

Key Responsibilities

- Develop and execute the overall B2B sales strategy in line with company growth objectives.
- Drive revenue growth through institutional, HoReCa, corporate, café, restaurant, hotel, retail and other B2B channels.
- Identify and acquire new business opportunities and strategic accounts.
- Build and maintain strong relationships with key clients, distributors, institutional buyers and business partners.
- Develop and manage a strong B2B sales pipeline and ensure consistent lead conversion.
- Set monthly, quarterly and annual sales targets and ensure achievement.
- Identify new markets, territories, customer segments and business opportunities.
- Negotiate commercial terms, pricing, contracts and agreements with key accounts.
- Monitor market trends, competitor activities, pricing and customer requirements.
- Work closely with the Production, Supply Chain, Dispatch, Finance and Marketing teams to ensure smooth execution of B2B orders.
- Ensure timely availability and delivery of products to B2B customers.
- Monitor customer receivables, payment collections and outstanding balances in coordination with Finance.
- Develop customized product and commercial proposals based on customer requirements.
- Build long-term partnerships with high-value accounts and improve customer retention.
- Lead, mentor and manage the B2B sales team.
- Establish sales processes, reporting mechanisms and performance metrics for the B2B function.
- Prepare regular sales forecasts,



MIS reports and business reviews for management.
- Track sales performance against targets and take corrective actions wherever required.
- Ensure healthy margins and profitability while achieving revenue targets.

Key B2B Segments

Experience in one or more of the following segments will be preferred:

- Hotels, Restaurants & Cafés (HoReCa)
- Ice Cream Parlours
- Cafés & QSRs
- Corporate / Institutional Accounts
- Retail Chains
- Distributors & Super Stockists
- Food Service
- Bakery & Dessert Businesses
- Catering Companies
- Modern Trade

Candidate Requirements
- 8 years of overall sales experience, with significant experience in B2B sales.
- Mandatory: Experience in the Ice Cream / Frozen Desserts industry.
- Robust existing network across HoReCa, institutional and food-service customers will be an advantage.
- Proven experience in achieving and exceeding B2B sales targets.
- Strong business development and negotiation skills.
- Experience in managing and scaling sales teams.
- Strong understanding of pricing, margins, distribution and commercial negotiations.
- Excellent communication, presentation and relationship-management skills.
- Strong analytical and problem-solving abilities.
- Willingness to travel for client meetings and business development.

Key Performance Indicators (KPIs)
- B2B Revenue Growth
- Monthly & Annual Target Achievement
- New Customer Acquisition
- Key Account Revenue
- Customer Retention
- Sales Pipeline & Conversion
- Gross Margin / Contribution
- Collection & Outstanding Management
- Average Order Value
- Territory / Channel Expansion
- Sales Team Productivity

Education

Bachelor's degree is mandatory.

MBA / PGDM in Sales, Marketing or Business Management will be preferred.

Pay: ₹150,000.00 - ₹200,000.00 per month

Experience

- Ice-cream: 8 years (Required)
- Icecream Sales: 6 years (Required)

Work Location: In person

📌 Head –B Sales (Ice Cream) (Nanakaramguda)
🏢 Scale Global
📍 Nanakaramguda