Location : Safdarjung Enclave
Salary : 28-35k
POSITION SUMMARY The Graphic Designer will be responsible for creating visually compelling, on-brand design assets for SNACC — a rapid-growing, clean-label makhana and dry fruit snack brand. This role combines creative excellence with technical precision, working across packaging design, digital assets, social media content, advertising materials, and brand collateral. The ideal candidate is a fresher or early-career designer with exceptional skills in CorelDRAW (Advanced), Illustrator, Photoshop and a strong eye for consumer-facing design.
KEY RESPONSIBILITIES
- Packaging Design & Label Creation • Design high-quality, on-brand packaging layouts for SNACC pouches, jars, and secondary packaging across all product SKUs and flavours. • Execute multilingual packaging (English/Arabic) for GCC/UAE market entry; ensure FSSAI compliance labelling and regulatory requirements. • Create Amazon FBA labels, barcode layouts, and product label sheets with precision and adherence to platform specifications.
- Digital & Social Media Content • Produce high-converting social media graphics, carousel designs, and campaign creatives for Instagram, Facebook, and TikTok. • Create Amazon A+ content, product photography layouts, and lifestyle visuals for e-commerce platforms. • Design email marketing assets, banners, and promotional graphics for quick-commerce and marketplace campaigns.
- Brand Collateral & Marketing Materials • Design product catalogs, brochures, trade materials, and point-of-sale collateral for retail and distribution partners. • Create promotional posters, gift hamper designs, seasonal gifting materials and campaign-specific visual assets.
• Maintain brand consistency across all touchpoints — packaging, digital, print and physical retail.
- Creative Ideation & Brand Support • Collaborate with the marketing team on product launches, seasonal campaigns and brand refresh initiatives. • Translate brand briefs and marketing concepts into compelling visual designs. • Provide design recommendations based on visual trends, consumer psychology and category best practices.
REQUIRED SKILLS & COMPETENCIES (NON-NEGOTIABLE)
Design Software (MANDATORY) ✓ CorelDRAW — Advanced proficiency (MUST HAVE) ✓ Adobe Photoshop — Advanced level (layers, blending, colour correction, compositing) ✓ Adobe Illustrator — Intermediate to Advanced (vector design, logo creation, typography) ✓ Proficiency with Mac & Windows environments Design Knowledge & Execution ✓ Packaging design fundamentals (die-line understanding, colour theory, typography for labels) ✓ Strong typography, colour theory and visual hierarchy ✓ Digital asset creation (web graphics, social media sizes, print specifications) ✓ Understanding of compliance & regulatory labelling requirements ✓ Print production knowledge (CMYK, DPI, bleed, resolution) Portfolio & Creative Excellence ✓ Strong portfolio demonstrating packaging design,
label design or product design work ✓ Eye for consumer packaging design and retail shelf appeal ✓ Ability to work across diverse design briefs (e-commerce, retail, digital, print)
REQUIRED QUALIFICATIONS &
EXPERIENCE • Fresher to 6 months of professional graphic design experience • Diploma or Degree in Graphic Design, Visual Communication, or equivalent (OR demonstrated portfolio of equal caliber) • Advanced proficiency in CorelDRAW (non-negotiable — must demonstrate in design test) • Intermediate to Advanced skills in Photoshop and Illustrator • Portfolio showcasing packaging, label or product design work (even personal/academic projects accepted) • Strong eye for retail packaging and consumer-facing design • Willingness to learn FMCG design best practices and brand guidelines
PERSONAL ATTRIBUTES & MINDSET ✨ Detail-oriented and obsessive about design quality and pixel perfection ✨ Quick learner with enthusiasm for FMCG design and consumer packaging ✨ Collaborative spirit; able to take feedback and iterate on designs rapidly ✨ Proactive problem-solver; can suggest creative solutions and improvements ✨ Comfortable with deadlines and high-velocity output (fast-growing FMCG brand)
KEY PERFORMANCE INDICATORS � � Packaging design assets delivered on-time and on-brand across all SKUs � � High quality social media and digital content (engagement, visual consistency) � � 100% compliance with packaging guidelines, regulatory labelling and print specifications � � Design revisions and feedback incorporation turnaround � � Continuous skill development and mastery of design tools
📌 Graphic Designer (Kolkata)
🏢 Snacc
📍 Kolkata