Company Description A&F; Food and Beverage is a growing FMCG company based in West Bengal, focused on delivering healthy, high-quality, and cutting-edge food products. Founded by Falguni Jana, the company is built on strong experience in sales, distribution, and FMCG operations, with a commitment to offering quality products at competitive prices. Its flagship makhana brand is known for being 100% pure and natural, sourced directly from Mithila, and hygienically processed in several popular flavors.

The company emphasizes hygiene, purity, and customer satisfaction in every batch and operates through strong distribution networks across all zones of West Bengal. A&F; Food and Beverage actively partners with distributors, wholesalers, and retailers who want to grow with a trusted FMCG brand.

Role Description The Field Sales Specialist role is a full-time, on-site position based in the Greater Kolkata Area. The specialist will be responsible for visiting retail outlets, distributors, and wholesalers to promote A&F; Food and Beverage products, secure new orders, and strengthen long-term partnerships. Daily activities include identifying and approaching potential customers, generating leads, negotiating terms, and ensuring product visibility through in-store merchandising and placement.

The role also involves monitoring stock levels, coordinating with sales operations for timely supply, collecting market feedback, and supporting promotional activities and product launches.

The Field Sales





Specialist will maintain accurate sales records, prepare regular reports, and collaborate closely with internal teams to achieve sales targets across assigned territories.

Qualifications

- Candidates should possess strong Communication skills to interact effectively with distributors, retailers, and internal teams.
- Candidates should possess Customer Service skills to handle inquiries, resolve issues, and maintain positive, long-term relationships.
- Candidates should possess Sales skills to drive product placement, close deals, and consistently meet or exceed sales targets.
- Candidates should possess Lead Generation skills to identify new business opportunities, expand the customer base, and grow market coverage.
- Candidates should possess Sales Operations skills to manage routes, plan visits, track performance, and maintain accurate sales documentation.
- Experience in FMCG or food and beverage field sales, particularly in the Greater Kolkata or West Bengal region, is highly beneficial.
- Ability to work independently on the field, with strong time management, negotiation, and relationship-building capabilities.
- Basic proficiency in MS Office or mobile-based sales reporting tools and familiarity with local markets and distribution channels.
- Preferably a higher secondary or graduate-level education in Business, Marketing, or a related field, or equivalent practical experience.

📌 Field Sales Specialist (Kolkata)
🏢 Au0026f Food And Beverage
📍 Kolkata