Role: E-commerce Fashion Merchandiser / Digital Visual Merchandiser

Experience: 2–5 Years

Industry: Fashion / D2C / E-commerce / Marketplace

Role ObjectiveOwn how fashion is selected, categorised, presented and promoted across VYLA.

The merchandiser will decide what gets uploaded, where it appears, what should be marketed, and what should not receive visibility, using a combination of fashion sense, inventory availability, trends and performance data.

Key Responsibilities1. SKU Curation

- Review product catalogues and inventory from brands.
- Decide which SKUs should and should not be uploaded.
- Identify hero, commercial and experimental SKUs.
- Remove or deprioritise repetitive, weak or low-potential products.
- Maintain the right assortment across price, colour, silhouette, occasion and category.

- Website Merchandising
- Own category and collection pages.
- Decide product ranking and placement.
- Create commercially relevant edits and collections.
- Regularly refresh Recent In, Trending, Bestsellers and seasonal pages.
- Ensure customers see the strongest products first.

- Inventory-Based Merchandising

- Track inventory at SKU and variant level.
- Prioritise products with sufficient inventory.
- Prevent marketing spend on products that cannot support demand.
- Identify slow-moving inventory and create strategies to improve sell-through.
- Flag stock gaps in important categories.

- Marketing SKU SelectionWork directly with the marketing team to decide:

- Which SKUs should run in Meta/performance campaigns.
- Which products should be sent to influencers.




- Which SKUs should feature in social media content.
- Which products should be used for seasonal campaigns.
- Which products have the strongest potential to become VYLA hero products.

- Trend & Commercial AnalysisMonitor:

- Fashion trends
- Search behaviour
- Product views
- CTR
- Add-to-cart rate
- Conversion rate
- Sell-through
- Inventory depth
- Returns
- Price-point performance

Use this information to continuously improve product placement and assortment. What We're Looking ForThe ideal candidate should be able to look at 100 fashion SKUs and confidently identify the 20–30 products most likely to sell.

They should have

- Strong fashion and trend sense.
- Excellent understanding of women's fashion.
- Experience with fashion e-commerce merchandising.
- Strong commercial judgement.
- Understanding of inventory and sell-through.
- Ability to interpret e-commerce analytics.
- Experience with Shopify or other e-commerce/marketplace CMS.
- Understanding of visual merchandising.
- Ability to work closely with marketing, cataloguing and brand teams.

Success KPIsPerformance will be measured through:
- Category conversion rate
- Product CTR
- Add-to-cart rate
- Sell-through rate
- Inventory ageing
- Revenue per category
- Performance of promoted SKUs
- Percentage of active inventory receiving meaningful traffic
- Weekly merchandising refreshes
- Reduction in low-performing / irrelevant listings

The Core QuestionEvery week, the merchandiser should be able to answer: “What should VYLA sell, what should VYLA show, and what should VYLA market this week?”

📌 E-commerce Fashion Merchandiser (India)
🏢 Vyla
📍 India