Operation Director–

Role Objective The Operation Director is responsible for driving operational discipline and cultural consistency across all stores. He ensures that all activities under People, Product, Process,

and Place align with brand standards, performance thresholds, and profitability goals.

The Operation Director's role focuses on monitoring reports, identifying trends, and implementing corrective actions — not on execution, but on ensuring that execution happens effectively.

1. PEOPLE – Discipline, Ownership, and Team Efficiency

Objective:

To maintain a disciplined, skilled, and motivated workforce that performs consistently across all levels.

Key Result Areas (KRA):

- Review HRMS reports daily for attendance, grooming, and punctuality; address deviations promptly.
- Ensure teams follow reporting and escalation protocols.
- Manage employee-level escalations by identifying root causes and aligning concerned

HODs for resolution.
- Track manpower utilization, attrition, and training outcomes; recommend corrective action.
- Develop second-line managers capable of handling routine operations independently.
- Conduct weekly people performance reviews and share summary reports with management.
- Ensure work efficiency, communication clarity, and smooth handovers between shifts or departments.2. PRODUCT – Control, Quality, and Profitability

Objective:

To ensure that product movement, display, and performance align with commercial goals and brand presentation standards.

Key Result Areas (KRA):

- Monitor daily and weekly product movement (MBQ, ageing, stock vs. sale) and take timely actions.
- Maintain thresholds for stock ageing, stock-to-sale ratio, and replenishment timelines.
- Coordinate with Product, Operations, and Visual Merchandising teams for timely display correction and markdowns.
- Ensure product rotation supports higher sell-through and profitability per square foot.
- Review feedback from stores and clients to improve product allocation and client satisfaction.




- Submit monthly Product Health and Profitability Report with actionable insights.

3. PROCESS – Structure, Audit, and Escalation Handling

Objective:

To establish effective systems that improve accuracy, accountability, and profitability across departments.

Key Result Areas (KRA):

- Monitor SOP adherence across HR, Admin, Product, and Store Operations.
- Review exception and process deviation reports; take corrective or preventive action.
- Oversee daily checklists and ensure timely closure of open issues.
- Lead client-level escalations with structured RCA (Root Cause Analysis) and CAPA

(Corrective & Preventive Action) reporting.
- Streamline workflows to reduce delays, duplication, and unnecessary costs.
- Conduct monthly process audits to measure efficiency and compliance.
- Ensure all systems and data entries are validated and consistent across departments.
- Drive process improvements aimed at cost optimization and productivity gains.

4. PLACE – Maintenance, Compliance, and Client

Experience

Objective:

To maintain store readiness, hygiene, and ambience that align with brand standards and customer comfort.

Key Result Areas (KRA):

- Define measurable standards for store hygiene, ambience, and maintenance.
- Review daily store-readiness and facility reports; ensure prompt issue resolution.
- Conduct fortnightly store audits and ensure all CAPA points are actioned within timelines.
- Ensure front-end team handling client escalations maintains service quality and brand decorum.
- Coordinate with Admin and CRE teams to uphold store efficiency and presentation standards.

Reporting & Decision Framework

Key Deliverables

- Maintain reporting accuracy and timely decision-making across all stores.
- Ensure thresholds for performance, hygiene, and profitability are achieved and sustained.
- Resolve all client and employee escalations within defined timelines.

4.Drive process standardization, cost efficiency, and productivity improvement.

5.Submit monthly performance dashboards and CAPA summaries to management.

📌 Director of Operation (Hyderabad)
🏢 Dazzles Studio
📍 Hyderabad