Build PPTS's next-generation visual communication engine by combining Graphic Design, Video Editing, Generative AI, Motion Graphics, Social Media Content and AI-powered creative automation.

LOCATION: Coimbatore, India

REPORTS TO: VP – Business / Marketing

EXPERIENCE: 2–5 Years

TYPE: Full-Time

DEPARTMENT: Digital / Marketing / Creative

ABOUT THE ROLE

PPTS is looking for a creative, technically strong and AI-first Graphic Designer & Video Editor who can create high-quality visual content for our corporate brand, digital marketing, technology products, AI initiatives, social media, campaigns and business development activities.

The ideal candidate should have strong hands-on experience with AI-powered creative tools and should be capable of using AI not simply to generate images or videos, but to accelerate the complete creative production process.

The candidate will work closely with the VP – Business, Marketing, Sales, Business Development, Product, Technology, AI Engineering and HR teams to create compelling graphics, videos, presentations, social media content, advertisements, product explainers and corporate communication materials.

We are looking for someone who is creative, fast, experimental and comfortable using AI tools every day.

KEY RESPONSIBILITY AREAS

01 — Graphic Design

Create professional and visually compelling designs for:

- Corporate branding
- Social media creatives
- Digital advertisements
- Campaign creatives
- Brochures and flyers
- Posters and banners
- Presentations and pitch decks
- Infographics
- Product marketing materials
- Case studies
- Whitepapers
- Website graphics
- Email campaigns
- Event creatives
- Internal communication
- Recruitment campaigns

Maintain strong visual consistency across PPTS brands and digital platforms.

02 — Video Editing & Production

Create engaging short-form and long-form video content for:

- Corporate videos
- Product videos
- AI product demonstrations
- Explainer videos
- Promotional videos
- Social media reels
- YouTube videos
- LinkedIn videos
- Customer testimonials
- Event videos
- Employer branding videos
- Recruitment videos
- Leadership videos
- Product launches
- Motion graphics
- Video advertisements

Handle the complete workflow from concept → storyboard → asset creation → editing → sound → motion graphics → subtitles → final delivery.

03 — AI-Powered Creative Production The candidate must have hands-on experience using AI tools for graphic design and video production.

AI should be an integral part of the candidate's daily workflow.

Areas include

- AI image generation
- AI video generation
- AI-assisted video editing
- AI voice generation
- AI avatars
- AI script generation
- AI storyboarding
- AI image enhancement
- AI background generation/removal
- AI animation
- AI motion graphics
- AI subtitles
- AI translation
- AI content repurposing
- AI creative variations
- AI-powered photo editing
- AI design automation

04 — AI TOOLS





Hands-on experience with several of the following tools is strongly preferred:

Generative AI

- ChatGPT
- Claude
- Gemini
- Microsoft Copilot

AI Image & Creative Generation

- Midjourney
- Adobe Firefly
- Leonardo AI
- Ideogram
- DALL·E
- Canva AI

AI Video

- Runway
- Kling AI
- Sora
- Pika
- Luma
- Veo
- CapCut AI
- Adobe Firefly Video

AI Voice / Avatar

- ElevenLabs
- HeyGen
- Synthesia
- AI voice and dubbing platforms

AI Design & Automation

- Canva
- Adobe Express
- Figma AI
- Adobe Firefly
- Other emerging AI creative platforms

Candidates are not expected to know every tool. However, strong practical experience with AI-powered creative workflows is essential.

05 — ADOBE CREATIVE SUITE

Strong hands-on knowledge of the following is preferred:

- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- Adobe After Effects
- Adobe InDesign

- Knowledge of Figma, Canva and other modern design platforms will be an advantage. 06 — AI VIDEO WORKFLOW

Build efficient AI-assisted production workflows:

Idea → Research → AI Script → Storyboard → AI Assets → Video Generation → Editing → Motion Graphics → Voice → Music → Subtitles → Optimization → Publishing The candidate should continuously explore new AI tools and identify opportunities to reduce production time while improving creative quality.

07 — SOCIAL MEDIA CONTENT

Create platform-specific content for:

- LinkedIn
- Instagram
- YouTube
- Facebook
- X
- Website
- Digital advertising platforms

Understand the difference between:
- LinkedIn corporate content
- Instagram Reels
- YouTube Shorts
- Product videos
- Performance advertisements
- Employer branding content

Create multiple creative variations for testing and optimization. 08 — CORPORATE & PRODUCT VIDEOS

Work with business and technology teams to convert complex products and services into simple, visually engaging stories.

Create

- AI product explainers
- SaaS product videos
- Technology demonstrations
- Customer journey videos
- Product feature videos
- Corporate presentations
- Investor presentations
- Business pitch videos
- Event presentations

The candidate should be able to understand a technical concept and transform it into an easy-to-understand visual story. 09 — MOTION GRAPHICS

Create professional motion graphics and animations including:

- Logo animations
- Text animations
- Product animations
- Infographics
- Data visualization
- Kinetic typography
- UI animations
- Transition effects
- Corporate presentations
- Product demonstrations





Strong knowledge of After Effects will be an advantage. 10 — AI CONTENT REPURPOSING

Convert one piece of content into multiple creative formats.

For example

1 Webinar → Video → Reels → Shorts → LinkedIn Clips → Quote Graphics → Carousel → Blog Visuals → Social Posts

Use AI tools to accelerate content repurposing and production.

11 — CREATIVE CAMPAIGNS

Work with the Marketing and Business Development teams to develop creative concepts for:

- Lead-generation campaigns
- Product launches
- Brand campaigns
- AI campaigns
- Recruitment campaigns
- Employer branding
- Events
- Customer acquisition
- Retargeting
- International marketing campaigns

Create multiple creative concepts and variations for performance testing. 12 — BRAND MANAGEMENT

Maintain PPTS's visual identity across all channels.

Ensure consistency in

- Typography
- Colour
- Layout
- Logo usage
- Photography
- Illustration
- Video style
- Motion language
- Brand messaging

Develop and maintain creative templates and reusable design assets. 13 — COLLABORATION

Work closely with

Marketing → Sales → Business Development → Product → Technology → AI Engineering → HR → Management

Understand the business objective behind every creative requirement and deliver content that supports measurable business outcomes.

REQUIRED SKILLS

Graphic Design

- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Canva
- Figma

Video Editing

- Adobe Premiere Pro
- After Effects
- CapCut or equivalent
- Motion Graphics
- Video storytelling
- Colour correction
- Audio editing
- Subtitling

AI

- Generative AI
- AI image generation
- AI video generation
- AI-assisted editing
- AI voice
- AI avatars
- AI content generation
- Prompt engineering
- AI creative workflows
- AI automation

THE IDEAL CANDIDATE We are looking for someone who is:

- Creative
- AI-first
- Hands-on
- Quick learner
- Technically curious
- Experiment-oriented
- Detail-oriented
- Business-aware
- Deadline-driven
- Comfortable with new technology

The ideal candidate doesn't think: "What design should I create?"

They think

"What is the business objective, and how can I use design, video and AI to achieve it faster and better?"

EXPERIENCE

2–5 years of professional experience in:

- Graphic Design
- Video Editing
- Digital Creative
- Social Media Creative
- Motion Graphics
- Advertising
- Content Production
- Digital Marketing Creative

Candidates with strong portfolios and exceptional AI skills may be considered even if their experience falls slightly outside the preferred range.

PORTFOLIO IS MANDATORY

Candidates should submit a portfolio demonstrating:

- Graphic design work
- Video editing work
- Motion graphics
- Social media creatives
- AI-generated creative work
- AI-assisted video projects
- Corporate / product videos
- Before & after AI workflow examples

Candidates should clearly mention which AI tools were used for each project.

📌 Digital Marketing Strategist (Coimbatore)
🏢 Point Perfect Technology Solutions
📍 Coimbatore