? We’re Hiring: Digital Marketing Specialist

Brand: DENMONK

Industry: Sportswear | Fashion | D2C | B2B

Experience: 3–6 Years

Employment: Full-Time

About the Role

Denmonk is looking for a Digital Marketing Manager who understands growth — not just marketing.

We need someone who can take ownership of our complete digital ecosystem across D2C + B2B, from running performance campaigns and generating sales to building B2B leads, managing social media strategy, improving the website funnel and analyzing what is actually driving revenue.

If you understand the journey from creative → ad → website → checkout → sale → repeat customer, this role is for you.

What You’ll Own

? Performance Marketing

Plan, execute and scale Meta Ads (Facebook & Instagram).

Run D2C sales, catalog, retargeting and conversion campaigns.

Generate quality B2B retailer/distributor/wholesaler leads.

Manage prospecting and remarketing audiences.

Continuously test creatives, audiences, hooks, offers and campaign structures.

Track and improve ROAS, CAC, CPA, CTR, CPC, CPM and conversions.

Identify winning campaigns and scale them profitably.

?️ D2C & E-commerce Growt h

Take ownership of Denmonk’s D2C website growth

. Understand and optimize the complete funnel

:

Traffic → Product View → Add to Cart → Checkout → Purchase → Repeat Purchas e

Work on increasing website conversion rate and AOV

. Reduce cart and checkout drop-offs

. Plan offers, bundles, upsells and cross-sells

. Coordinate website merchandising, collections, products and promotional campaigns

. Strong working knowledge of Shopify is preferred

.

? B2B Digital Growt h

Denmonk operates across both D2C and B2B, so the candidate should understand how to generate business — not just leads

.

Run B2B lead-generation campaigns

. Generate leads from retailers, resellers, wholesalers and distributors

. Optimize campaigns for lead quality and conversions, not only CPL

.



Build remarketing and lead-nurturing funnels

. Coordinate WhatsApp/CRM follow-ups

. Track

:

Ad Spend → Leads → Qualified Leads → Orders → Revenu e

? Social Media & Conten t

Strong understanding of Instagram, Facebook and short-form content

. Plan monthly social media and campaign calendars

. Understand current Reel formats, hooks, trends and content styles

. Coordinate with designers and video editors

. Develop ideas for

: Reel s Product shoot s UG

C Performance creative s Offer campaign s B2B conten t Product launche s Understand the difference between content that gets engagement and content that generates sales

.

? Creative Strateg y

You don’t necessarily need to be a designer — but you should know what makes a creative sell

.

Give clear briefs to designers/editors

. Identify winning ad hooks and concepts

. Analyze creative performance

. Develop new concepts based on campaign data

. Prevent creative fatigue by maintaining a solid testing pipeline

. Understand product positioning, USPs, offers and CTAs

.

? WhatsApp, CRM & Retentio n

Plan WhatsApp marketing campaigns and broadcasts

. Build abandoned-cart and customer follow-up strategies

. Work on COD confirmation and order communication

. Develop repeat-purchase and win-back campaigns

. Segment existing customers for targeted communication

. Improve retention and repeat revenue

.

? Analytics & Reportin g The candidate should be comfortable with numbers and should know why performance changed, not just what changed

.

Working knowledge of

:

Meta Ads Manage r Shopify Analytic s* GA





4* Google Tag Manage r* Meta Pixe l* Google Sheets / Exce l* Google Ad s* CRM/WhatsApp platform s

Regularly monitor

:

Revenue | Orders | ROAS | CAC | CPA | AOV | Conversion Rate | CTR | CPC | CPM | B2B Leads | Lead Quality | Repeat Customer s

What We’re Looking Fo r

We want someone who

:

Has 3–6 years of relevant digital marketing experience

. Has strong hands-on experience with Meta Ads

. Understands D2C e-commerce deeply

. Has experience generating B2B leads through digital campaigns

. Understands Shopify and e-commerce funnels

. Has good social media and content knowledge

. Can understand and guide creatives instead of depending completely on an agency

. Is comfortable analyzing campaign and website data

. Understands retargeting, retention and WhatsApp marketing

. Can coordinate with designers, editors, creators and other teams

.* Understands how digital marketing ultimately connects to sales, revenue and profitability

.

⭐ Who Will Fit This Role Best

?

We’re not looking for someone whose job ends after clicking Publish in Ads Manager

.

We’re looking for someone who can look at a business and ask

:

Why aren’t we getting enough sales

?Why has ROAS dropped

?Which creative is actually working

?Where are customers dropping from the website

?How can we generate better B2B leads

?How do we increase repeat purchases

?What should we test next

?

And most importantly — someone who can execute the solution

.

Your Mission at Denmon k

Build, optimize and scale Denmonk’s complete digital growth engine across D2C + B2B

.

From Meta Ads to Shopify, Social Media to B2B Leads, Creatives to Conversion and Acquisition to Retention — you’ll play a key role in turning digital marketing into measurable business growth

.

Think Growth. Test Fast. Scale What Works.

?

Join DENMONK and help us build the next phase of our digital growth

.

📌 Digital Marketing Specialist (New Delhi)
🏢 Denmonk
📍 New Delhi