About the Role

We are looking for an experienced and results-driven Digital Marketing Manager to lead and execute digital marketing strategies across multiple platforms. The ideal candidate will have strong expertise in performance marketing, social media, SEO, content strategy, analytics, and campaign management, with a proven track record of driving brand awareness, engagement, leads, and business growth.

Key Responsibilities

- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, YouTube, LinkedIn, and other relevant platforms.
- Manage digital marketing budgets and ensure effective ROI and ROAS.
- Drive SEO initiatives, including keyword research, on-page optimization, content strategy, and organic growth.
- Develop and execute social media strategies to increase reach, engagement, and brand visibility.
- Work closely with the content and creative teams to develop engaging digital campaigns and marketing assets.
- Monitor website traffic, campaign performance, conversions, and other key digital marketing metrics.
- Use tools such as Google Analytics, Google Search Console, Google Tag Manager, and advertising platforms to track and analyze performance.
- Conduct market, competitor, and audience research to identify new growth opportunities.




- Prepare regular performance reports and provide actionable insights to management.
- Stay updated with the latest digital marketing trends, algorithms, tools, and industry best practices.
- Manage and coordinate with external agencies, vendors, and internal stakeholders when required.
- Continuously test and optimize campaigns, creatives, landing pages, and audience segments to improve performance.

Requirements
- 5+ years of relevant experience in Digital Marketing.
- Strong hands-on experience in Performance Marketing, SEO, SEM, Social Media Marketing, and Analytics.
- Proven experience managing paid digital campaigns and marketing budgets.
- Strong understanding of digital marketing funnels, lead generation, conversion optimization, and customer acquisition.
- Experience with Google Ads, Meta Ads Manager, Google Analytics, Search Console, and other digital marketing tools.
- Strong analytical and data-driven approach with the ability to translate insights into actionable strategies.
- Excellent communication, presentation, project management, and stakeholder-management skills.
- Ability to manage multiple campaigns and priorities in a rapid-paced environment.
- Experience in managing and mentoring a digital marketing team will be an added advantage.

📌 Digital Marketing Manager (Mumbai)
🏢 Fluidscapes Consultants
📍 Mumbai