Company Description

- Zybra Private Limited is a cloud-based accounting software company.
- We provide accounting, GST, inventory, sales and business management solutions for Indian businesses.
- Our goal is to simplify business accounting through easy-to-use technology.
- We are a growing technology company with a customer-focused approach.
- We believe in innovation, teamwork and continuous learning.

Key Responsibilities

- Develop and execute Zybra’s overall digital marketing strategy aligned with business goals.
- Lead SEO, SEM, social media, content marketing, whatsapp marketing, and performance marketing initiatives.
- Plan and manage digital advertising campaigns across Google, Meta, LinkedIn, and other relevant platforms.
- Drive qualified leads and customer acquisition through performance marketing.
- Develop and implement SEO strategies to improve organic traffic and search rankings.
- Plan monthly content calendars and oversee social media content, campaigns, and brand communication.
- Work closely with the sales team to improve lead quality, conversion rates, and customer acquisition.




- Monitor campaign performance, marketing KPIs, CAC, CPL, conversion rates, and ROI.
- Conduct competitor and market research to identify new growth opportunities.
- Manage digital marketing budgets and optimize spending for maximum ROI.
- Build and manage marketing funnels from awareness to lead conversion.
- Collaborate with design, product, sales, and technology teams for marketing initiatives.
- Explore current digital channels, tools, and emerging marketing trends.
- Prepare regular marketing performance reports and provide actionable insights to management.
- Lead and mentor the digital marketing team.

Required Skills

- Digital Marketing Strategy
- Performance Marketing
- SEO &
- SEM
- Google Ads &
- Meta Ads
- Social Media Marketing
- Content Marketing
- Lead Generation
- Marketing Analytics &
- Reporting
- Conversion Rate Optimization
- Email &
- WhatsApp Marketing
- Competitor &
- Market Research
- Team Leadership

📌 Digital Marketing Head | 1–2 Years of Experience (Ahmedabad)
🏢 Zybra
📍 Ahmedabad