Digital Marketing & Business Development Executive

Experience: 1–2 Years

Job Type: Full time

Work Mode: Remote

Role: Digital Marketing Business Development Sales

About the Role

We are looking for a proactive and result-oriented Digital Marketing & Business Development Executive who can independently generate leads, identify new business opportunities, connect with potential clients, pitch products/services, and help convert prospects into paying customers.

The role covers both **IT and Non-IT markets, requiring someone who understands digital marketing as well as direct business development, including cold calling, outreach, lead generation, platform-based selling, and deal negotiation.

The ideal candidate should be comfortable approaching individuals, businesses, agencies, startups, SMEs, and other organizations to identify opportunities and close deals.

Key Responsibilities

*Digital Marketing & Lead Generation

- Develop and execute digital marketing strategies for both IT and Non-IT businesses.
- Generate qualified leads through:
- LinkedIn
- Instagram
- Facebook
- Google
- WhatsApp
- Email marketing
- Online communities
- Business directories
- Freelancing platforms
- B2B platforms
- Other relevant digital channels
- Research and identify new platforms where products/services can be promoted and sold.
- Create and manage lead lists of potential clients and businesses.
- Perform competitor and market research to identify new opportunities.
- Identify target industries, customer segments, decision-makers, and potential buyers.
- Track campaigns, leads, responses, conversions, and business opportunities

Business Development & Sales

- Find and approach potential clients through online and offline channels.
- Perform regular cold calling, cold emailing, LinkedIn outreach, WhatsApp outreach, and direct prospecting.
- Understand client requirements and identify suitable products/services to offer.
- Prepare and deliver professional pitches and business proposals.
- Communicate with individuals, startups, SMEs, agencies, enterprises, and other organizations.
- Build relationships with prospective clients and maintain regular follow-ups.
- Handle the complete sales cycle from lead generation → outreach → qualification → discussion → proposal → negotiation → closing.
- Negotiate with clients and work toward successfully closing deals.
- Identify opportunities for recurring business, upselling, cross-selling, and long-term partnerships.
- Maintain accurate records of prospects, follow-ups, discussions,



and deal status.

Agency & Partnership Development

- Identify digital marketing agencies, IT agencies, consultants, freelancers, resellers, and other potential partners.
- Explore agency-to-agency and white-label business opportunities.
- Build partnerships for referrals, outsourcing, reselling, and recurring projects.
- Approach agencies that may require development, AI, digital marketing, furniture, interior, commercial, or other business-related services.
- Develop long-term relationships with business partners and referral sources.

Market Expansion

- Research both IT and Non-IT industries for potential business opportunities.
- Identify industries and geographical markets with high demand.
- Find suitable platforms, marketplaces, directories, communities, and networks to generate business.
- Experiment with new lead-generation and sales channels.
- Suggest new services, products, packages, or market opportunities based on customer demand.
- Stay updated with current digital marketing, sales, AI, business development, and online marketplace trends.

Required Skills & Qualifications

- 1–2 years of experience in Digital Marketing, Business Development, Sales, Lead Generation, or a similar role.
- Strong communication and interpersonal skills.
- Good English communication skills, both written and verbal.
- Confident in cold calling and direct client communication.
- Ability to pitch products/services professionally.
- Strong lead-generation and prospecting skills.
- Basic understanding of:
- SEO
- Social Media Marketing
- Google Ads / Paid Marketing
- Email Marketing
- Content Marketing
- LinkedIn Marketing
- Lead Generation
- CRM / Lead Management
- Experience using LinkedIn and other platforms for business outreach.
- Good research and online prospecting skills.
- Ability to identify decision-makers and relevant business contacts.
- Strong negotiation and follow-up skills.
- Ability to work independently in a remote environment.
- Target-oriented and comfortable working with sales/business development goals.
- Good knowledge of MS Excel / Google Sheets and basic reporting.




- Basic understanding of sales funnels and conversion processes.

Preferred Qualifications

- Experience in selling IT services, software, websites, AI solutions, digital marketing services, or technology solutions.
- Experience in selling physical products, furniture, interior products, commercial products, or B2B products.
- Experience working with agencies or B2B clients.
- Experience with platforms such as Upwork, Fiverr, LinkedIn, IndiaMART, TradeIndia, Google Business Profile, Clutch, Facebook, Instagram, or similar platforms.
- Experience with CRM tools.
- Understanding of international client acquisition.
- Experience handling clients from India and international markets.
- Basic knowledge of AI tools and modern digital marketing tools.
- Experience creating proposals, quotations, presentations, or sales documents.

What We Are Looking For

We are looking for someone who is:

- Hungry to generate business and close deals.
- Comfortable picking up the phone and speaking with prospects.
- Proactive rather than waiting for leads to arrive.
- Good at finding opportunities independently.
- Comfortable approaching strangers and starting business conversations.
- Capable of handling rejection and continuously improving outreach.
- Creative in finding new platforms and methods to generate business.
- Strong in follow-ups and relationship building.
- Comfortable working with both IT and Non-IT customers.
- Able to work independently with minimal supervision.
- Focused on measurable results rather than just completing marketing activities.

## Key Performance Areas

Performance may be evaluated based on:

- Qualified leads generated.
- New prospects identified.
- Outreach/cold calls completed.
- Client meetings and discussions generated.
- Proposals/quotations sent.
- Conversion rate.
- New deals closed.
- Revenue generated.
- New agencies/partners acquired.
- New marketing/sales channels discovered.
- Repeat and recurring business generated.

Important

This is not a purely social-media or content-posting role.

The candidate will be expected to actively participate in lead generation, sales, cold calling, client acquisition, business development, platform research, pitching, negotiation, follow-ups, and deal closure.

The ideal candidate should think like a business developer and digital marketer combined and should be willing to explore any legitimate channel that can generate qualified business opportunities.

Pay: From ₹25,000.00 per month

Work Location: Remote

📌 Digital Marketing & Business Development Executive (India)
🏢 cognicrew.ai
📍 India