Role Purpose: Responsible for leading a team to manage the Loyalty program for the SBI Credit Cards portfolio;

optimize redemption rate and rewards costs. Role Accountability 1. Devise and implement rewards and loyalty programs execution plan to manage redemption rate withing a given cost per point and within overall assigned budgets

- Manage rewards processes from control standpoint and perform checks to prevent misuse of reward points
- Develop and nurture strategic and tactical partnerships & programs at a regional & national level for direct deals on redemption
- Manage agency relationships for rewards fulfillment and ensure their service delivery levels are in line with agreed SLAs
- Work with Cross functional team of IT and Finance to ensure proper reporting of rewards
- Monitor budget adherence in redemption rate and cost per point and highlight need for additional funds to keep pace with business volumes
- Oversee timely preparation and dissemination of reward and loyalty program data for board reporting purposes




- Scan the market to identify best practices/latest trends in rewards/loyalty programs and recommend the same for adoption within SBI Card
- Ensure proper documentation of program level data and business processes for audit readiness
- Ensure process documentation and compliance adherence Measures of Success 1. Cost per Point Movement
- Cash to non-cash redemption Ratio
- No adverse observations in internal / external audits
- Cost adherence in rewards & loyalty program management

5.

Engagement

Matrix / Customer Satisfaction Index

- Process adherence as per MOU Technical Skills / Experience / Certifications 1. Positive Knowledge on Consumer and Competition behavior and Credit Card Market Dynamics
- Knowledge of loyalty & rewards preferred Competencies critical to the role 1. Planning & Organizing

2.

Relationship

Management

- Teamwork & Collaboration

4.

Analytical

Ability

- Negotiation & Influencing

6.

Innovation & Problem Solving Qualification: MBA /PGDBM in Marketing or any other relevant discipline Preferred Industry: Payment Card Industry, Retail & travel

📌 Deputy Vice President - Rewards And Loyalty (Panipat)
🏢 Sbi Card
📍 Panipat