DGM Marketing Responsibilities & Key Deliverables Marketing Strategy and Planning: Develop and implement comprehensive marketing plans to promote our technology products. Conduct market research to identify trends, customer needs, and competitive landscape Collaborate with cross-functional teams including product development, sales, and customer service to align marketing strategies with business goals.

Brand Management

Establish a consistent brand voice and tone that reflects the brand's personality and is appropriate for various channels and audiences. Utilize storytelling techniques to build an emotional connection with the audience and share the brand’s journey and values. Create opportunities for customer engagement and interaction, fostering loyalty and building community around the brand.

Content

Creation & Management Create and manage content for various channels including offline, digital, social media, email, and web. Produce high-quality, original, and visually appealing content that stands out and captures attention. Develop messaging and positioning for technology products.

Campaign Execution and Analysis: Monitor and analyze campaign performance metrics to optimize marketing efforts. Generate and qualify leads through various marketing initiatives.



Choose appropriate marketing channels (e.g., social media, email, PPC, content marketing) based on the target audience and campaign goals. Conducting offline marketing activation campaigns and demo's Identify underperforming areas and make necessary adjustments to enhance campaign effectiveness.

Event

Coordination & Budget Management Coordinate and participate in trade shows, conferences, and other industry events. Manage marketing budgets and ensure cost-effective campaigns.

Experience Minimum of 8-10 years of marketing experience Industry Preferred Technology sector (preferably) Qualifications Bachelor's degree in Marketing, Business, Communications, or related field.

General Requirements

Robust understanding of digital marketing strategies and tools.

Experience with B2B marketing. Familiarity with technology products and services. Knowledge of SEO/SEM, Google Analytics, and other web analytics tools.

Experience in content creation such as blogs, whitepapers, and case studies. Excellent written and verbal communication skills. Proficiency in marketing automation and CRM software. Our commitment to Diversity, Equity, and Inclusion

📌 Deputy General Manager - Marketing (Mumbai)
🏢 Mahindra and Mahindra
📍 Mumbai